Representatives of X5 and RusBrand participated in a meeting, which was held in line with Fair Practices Code signed in December 2012. X5 representatives called on branded good manufacturers to actively develop cooperation related to exclusive goods sold only in the Pyaterochka, Perekrestok and Karusel retail chains.
X5 already has substantial experience in working with these types of products, for example, alcohol. Paul Martins, the Company’s Commercial Director, presented X5’s private label and first price
products strategy. The suppliers asked questions related to various aspects of cooperation with X5.
Corporate representatives expressed their readiness to cooperate to boost sales, improve logistics, and upgrade formats and product range. The meeting was held in the X5 central office. Largest international and Russian companies attended the meeting, including Kraft Foods, Procter & Gamble, Unilever, MARS,
PepsiCo Россия, Nestle Russia, Baltika Breweries, Wrigley, Heinz, Perfette van Melle, Diageo, and Kimberly-Clark.
In addition to Paul Martins, Commercial Director of Х5, the Company was also represented by: Denis Vasilyev, Director for Regional Sales, Andrei Kravets, Procurement Director for the
Private Label and First Price Products, and Mikhail Susov, Director for Corporate Relations. X5 and RusBrand members agreed on further interactions and the next meeting will be held in June.
Paul Martins, Commercial Director of Х5, commented:
“These meetings help manufacturers and suppliers better understand X5 Retail Group’s needs, foster better communication, and allow them to see how Russia’s largest retail company works.
As a result, manufacturers and suppliers can make offers that increase of sales jointly produced goods.”