Lux is first soap brand in the world to use Algal Oils
Solazyme’s Algal Oils are derived from oil-producing microalgae that are cultivated sustainably and responsibly. The oils are produced in a matter of days using a fermentation process designed to produce oils of the highest purity and performance. The decision to use Algal Oils is aligned with Unilever’s ambition to double the size of its business while reducing its overall environmental footprint, as part of which Unilever has made a commitment to using only sustainably sourced agricultural raw materials by 2020.
The announcement of the world-first comes off the back of the successful completion of product validation trials. Products from the recently-completed manufacturing trial have been on-shelf in Brazil since early March 2014.
Anne Radmacher, Lux Global Brand Vice President, explains: “Through incorporating Algal Oils into our Lux products, we have a unique opportunity to make a difference on a large scale, as we help develop a raw material that we know has been responsibly sourced. Using Algal Oils creates a win-win situation: not only do we deliver better products to our consumers, but we also help the planet in the process.”
Jonathan Wolfson, Solazyme CEO, adds, “Unilever’s Lux brand is leading the way in consumer innovation and in a new era of sustainability for the 21st century. This announcement of the incorporation of our Algal Oils into Unilever’s consumer soap products that are on shelves today in Brazil is a very exciting moment for Solazyme. Unilever’s commitment to commercialising these soap products means that they will continue to lead the way in offering consumers the best performing and most sustainable products available.”