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Tag: collection

GAP launches “archive reissue- logo remix” collection with original film and remixed musical track

GAP launches “archive reissue- logo remix” collection with original film and remixed musical track

To launch the collection, Gap collaborated with director Tabitha Denholm, who has directed music videos forFlorence and the Machine, Haim and Jessie J, along with performance and movement director Tanisha Scott, who isbest known for her work with Beyoncé, Drake and Rihanna, to create the ‘Logo Remix’ film. The film brings togethersome of the world’s leading culture remixers in a moment of joy evoked through music and movement by payinghomage to the nostalgic Gap ads of the past with a modern, remixed twist. While Tabitha used motion control videotechniques to play with space and perspective, Tanisha choreographed a dance sequence that includes remixedversions of unforgettable group dances including “The Wobble,” “Cha Cha,” and “Kid-n-Play.” ‘Logo Remix’ features a global cast of talent who are remixing creative culture on their own ...

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