According to Citibank, about 24% of the money that is spent during the year using credit cards, are in foreign stores. Representatives of the Russian middle class will continue to increase their spending abroad and spend a total of 1.7 trillion rubles, of which approximately $ 500 billion will be spent by the Russian travel agencies.
This is 13% more than last year, but a number of areas and categories of purchases of foreign experts noted a slowdown. It is therefore unlikely that the upward trend will continue in the future. Rather, we will see a stabilization at these levels and some redistribution in the structure of these costs.
The study showed that in order to spend money abroad, to cross the border that same Russians now do not have to. As it turned out – more than half of foreign purchases will be paid for on the Internet, with the proportion of such purchases will continue to grow. This is due to the replacement of one form of payment other in the usual categories of purchases – today people prefer to pay over the Internet is that yesterday they bought locally only.
As the head of the credit card business of Citi in Russia, Yuri Topunov, “what happened to the tickets purchased by airlines, a few years ago (they are almost 100% of the paid online), now occurs with other categories of spending. Thus, the largest item of expenditure abroad – hotels that have in the past year, two thirds paid by card on the spot, this year already two thirds booked and paid in advance over the internet. ”
However, the study revealed that the trend of the Internet there is a downside. Previously, users would turn to foreign online stores mainly for two reasons: lower price, or lack of analogues of products and services in Russia. Now the majority of the world’s largest e-commerce brands offer the Russian version of online shops or start trading in rubles, and the calculations are carried out within the country.
In addition, more and more Russian peers in the network, increasing competition and begins to fill the niche. “According to our data, today online shopping, registered in Russia, covering more than half of this demand, we can not rule out a slowdown in spending in this area in the coming years,” – explained Yuri Topunov.
Confirming the trend toward stabilization is that the geography of purchases from year to year changes slightly, and generally reflects the increasing role of international e-commerce. So, Luxembourg, which by virtue of the tax benefits is a center for many major international online stores for the first time entered the top 10 countries in terms of spending, although the proportion of Russians who are there physically, not comparable small.
Shopping in Luxembourg and almost not affected by seasonal changes, in contrast to most other popular destinations. Statistics of foreign spending shows that the least overseas buying in December, and the most in January, July and August, which coincides with the traditional Russian holidays and vacation time. Britain is popular in autumn and spring, Continental Europe – in the summer and in January, seasonal sales, UAE – only in the cold season, and Spain, on the contrary, – only in the warm. In the United States, which is a leader in foreign spending money in the context of online and offline shopping, seasonal peaks tend to coincide with school holidays in Russia.
Interestingly, two-thirds of spending on the internet abroad, as well as spending abroad in general, are still provided with men, although the proportion of women is gradually increasing year by year. Age characteristics of our customers abroad and mainly repeated the all-Russian demographic trends: the proportion of young people decreases and increases the proportion of more age groups (over 40 years). Among the most popular foreign purchases still are two categories into which our people are spending the most, wherever they were heading: Air tickets and hotels.
The most developed market for foreign purchases – this is still the United States: there are buying almost everything. In such popular European countries like Italy and France, is still going mainly clothing and footwear, in Switzerland are added to this watch, and in the UK – and even the cost of education. In Israel, medical services are in demand, and in the Middle East buyers are attracted jewelry, which are generally the most expensive category of shopping on the size of the average transaction. But in the popular ski resorts of Europe, such as Austria and Finland, are always in demand sporting goods.