The app includes cutting-edge image recognition technology that allows shoppers to take snaps of clothes they covet and search for similar patterns across Very.co.uk’s vast product range.
Search and browse has also been optimised to enable smoother and faster navigation of the 946 brands currently sold on Very.co.uk.
Customers can also track their orders in just one tap and make payments on-the-go.
Feedback from shoppers indicates that they find apps a more secure environment to manage their accounts; they can now check their balance and available funds and pay their statement in just a couple of clicks.
The launch, which is the etail group’s first transactional shopping app, marks the start of an increased investment in apps to further boost Shop Direct’s mobile artillery. Mobile is now its largest sales channel and accounted for 58% of online sales at flagship brand Very.co.uk over Christmas.
Shop Direct ecommerce director Jonathan Wall said: “Mobile sales continue to grow at pace. Customers are shopping when they want, where they want and mobile is making this possible. A world class app is now a must-have.
“Our new Very.co.uk app will make our customers’ shopping experience smoother, slicker and speedier than ever before.”
Shop Direct has initially launched the app on iOS, which accounts for over 50% of traffic to its websites, but plans to launch on Android later this year.
The retailer has begun promoting the launch to users of Very.co.uk’s existing app and will kickstart a campaign to attract new customers in the next few months.
