“Our experience has taught us Russian orientation and optimism for the future. Over the past six years, the company has invested in the Russian market of over 150 million euros, “- said Sergey Bykovskaya the radio station” Echo of Moscow “on June 11. “Despite the temporary difficulties and fluctuations that the market is going through, we prefer to set a long-term task. Russia’s macroeconomic indicators are not optimal, but they are still better than what we have seen in Western markets. ”
“The Russian market is not easy, but it carries a lot of potential, and it is very interesting for our company. We have invested, and we will continue to invest in this market “, – the president of the company. Among the challenges faced by companies investing in Russia, Sergey Bykovskaya noted the presence of well-trained personnel, infrastructure and logistical difficulties caused by the vast geography of the country. In an interview with the “Business Class” on June 6 Finam FM Sergey Bykovskaya features discussed in detail the development of the Russian cosmetics market, where the company holds a leading position.
President of the state of the market “Henkel” Russia has described the term “developed developing market.” “The market of cosmetics is growing, but the growth is given a much higher price and require other efforts,” – said Sergey Bykovskaya. During the interview also touched upon the theme of relationships with distribution networks, the benefits of the proceedings in Russia, as well as advice on doing business in the country such as thinking outside the box and rate the regions. “Business can be done not only in Moscow, you need to go to the regions”, – said the head of the “Henkel” Russia.
The full version of “Business Class” “The market of cosmetics in Russia: as far as it is attractive to large companies?” On Finam FM is available at: http://finam.fm/archive-view/8233/