Panasonic opens in Novosibirsk electronics store fundamentally new format. It will be presented to the widest choice of premium products, the most relevant new products and exclusive models of audio and video, as well as household and kitchen appliances Panasonic – all more than 450 names. Fans of the Japanese brand can be sure of the quality of purchased goods to be supplied Panasonic.
On the area of 135 sq.m. set up special zones format Touch & Try, where customers can try out the functionality of the majority of products: the first personalized TV VIERA, mirrorless Lumix G cameras with interchangeable lenses, audio and video equipment. It is also equipped with a real kitchen with modern appliances from Panasonic, which will host cooking classes and presentations by well-known chefs.
In addition, the new store will be used as a platform for the pilot launch of new products that Panasonic is planning to enter the Russian market, including lighting equipment (compact LED-lamp), solutions for the home (electronic bidet), and other novelties. If necessary, customers will be able to order delivery and professional installation of all types of technology.
“Siberia has always been and remains one of the strategic areas for Panasonic. We have been working here since 1995 and work with all major federal and regional retailers , – says Shigeo Suzuki, CEO of Panasonic Russia. – The new store in Novosibirsk – our pride. He became the most modern “monobrands» Panasonic in Russia. According to the service, range and quality of interior design – this store is probably the best. I am sure that Novosibirsk will appreciate all the benefits that we offer them “.
The new “flagship» Panasonic is located on the second floor of the largest shopping and entertainment center of the Siberian capital – TRC “Royal Park” – at the address. Krasny Prospekt, 101. This is very convenient in terms of accessibility place – on the main street of Novosibirsk, close to public transport, “st. Kropotkin’s “and the underground” Zaeltsovskaya. ” Car owners will be able to drive up to the store with third-party Red avenue in the SEC a car park for 800 cars.
On the occasion of the opening of the flagship brand stores Panasonic customers will find a lot of surprises. First of all, in the early days of the shop for many products will be installed very attractive prices, also held a drawing of valuable prizes.