GfK Entertainment is a partner to the entertainment industry and delivers charts and market information for books, games, videos and cinema attendance. Given the variety of new digital distribution channels and evolution of communication through Social Media, GfK is expanding its product range, and in future, will provide even deeper insights into current market developments and the underlying reasons.
The new GfK Entertainment brand name defines the broadended offering to customers and will help to further strengthen the internationalization of this business.
Dr. Mathias Giloth, responsible Managing Director, explains: “We want to turn ‘big data’ into ‘smart data’.The new name GfK Entertainment reflects the expanded product range to our customers and distinguishes our business from all other market participants. As a world leading market research company in the entertainment industry we are in a position to bring global solutions into local markets for our national customers. Under the new brand GfK Entertainment, we will continue to work closely with our partners as we have done over the past ten years and provide insights into the entertainment industry in order to optimally support our customers.”
The rebranded GfK Entertainment highlights the company’s membership as part of the GfK Group and the resulting synergies for clients. The renaming also brings clarity in an ongoing dispute with the former shareholder of media control® GfK INTERNATIONAL GmbH.
The new online brand presence can be found at www.gfk-entertainment.com
