The Girls Enterprise Program is a part of JAN’s Leadership Empowerment Achievement and Development (LEAD) camp which recruits and trains senior secondary level 2 (SS2) students on different aspects of setting up and running a business, including writing business plans, selling shares to raise capital, electing officers, managing a business and financial records as well as returning profits to shareholders as dividends.
Further to the LEAD camp, forty volunteers and sixty small businesses have been deployed for practical sessions to fully implement the program. Ten participants will be assigned to each partner with small businesses for two weeks on internship, and afterwards undergo a one day interactive session with the Microfinance institution. At the end of the exercise, 100 “girlpreneurs” will assess resources and loans to start-up their businesses. All the 600 participants will also form peer support groups based on their locations.
Speaking about the partnership, Omokehinde Ojomuyide Vice President and Area Business Head for MasterCard in West Africa, commented: “MasterCard is privileged to work with Junior Achievement Nigeria to turn around the lives of young people in the country. We fully stand behind the youth, the future of this country, and gladly support this initiative to build capacity in entrepreneurship, which is a crucial component of financial empowerment. The partnership between MasterCard and Junior Achievement is ideal because we both share a passion for educating youth as they become financially active in society”.
According to the Central Bank of Nigeria, the unemployment rate in the country stands at 23.9 per cent, a worrisome trend that CBN agrees poses a negative impact on the economic development of the country. Furthermore, the youth unemployment rate is recorded at 46.5 per cent. Entrepreneurship caters for the creation of opportunities for large and small-scale employment, resulting from the setting up of business units. In this way, entrepreneurs play an effective role in reducing the problem of unemployment in the country which in turn clears the path towards economic development of the nation.
Commenting on the partnership with MasterCard, Junior Achievement Nigeria Executive Director, Mrs. Kumbi Wuraola said: “We are excited about this collaboration that will see entrepreneurial skills and a new breed of financial literacy delivered to Nigerian youths. The LEAD camp is designed to empower girls in secondary schools to become young leaders and achievers, as they prepare to commence their dynamic career futures.”
For over a decade, MasterCard has partnered with Junior Achievement to provide financial empowerment education to young people across the world. MasterCard’s partnership with Junior Achievement began with the Junior Achievement—Young Enterprise program which stresses entrepreneurial thinking among youth as well as featuring entrepreneurial opportunities for them.
