PressCenter.com  - Free Press Release Distribution Platform
No Result
View All Result
Monday, January 30, 2023
  • Login
  • Register
  • Home
  • Categories
    • Art & Culture
    • Business & Entrepreneurship
    • Economy & Finances
    • Education & Parenting
    • Energy & Environment
    • Government & Politics
    • Health & Beauty
    • Internet & IT
    • Lifestyle & Fashion
    • Media & Social Networks
    • Society & Welfare
    • Sport & Leisure
    • Technology & Science
    • Traffic & Safety
    • Work & Career
  • Countries
    • Belgium
    • Europe
    • France
    • Germany
    • International
    • Luxembourg
    • Netherlands
    • Others
    • Russia
    • UK
  • Service Portal
    • Press Release Distribution
    • My Press Releases
    • Add Press Release – FREE
    • Service Packs
ADD PRESS RELEASE
PressCenter.com  - Free Press Release Distribution Platform
  • Home
  • Categories
    • Art & Culture
    • Business & Entrepreneurship
    • Economy & Finances
    • Education & Parenting
    • Energy & Environment
    • Government & Politics
    • Health & Beauty
    • Internet & IT
    • Lifestyle & Fashion
    • Media & Social Networks
    • Society & Welfare
    • Sport & Leisure
    • Technology & Science
    • Traffic & Safety
    • Work & Career
  • Countries
    • Belgium
    • Europe
    • France
    • Germany
    • International
    • Luxembourg
    • Netherlands
    • Others
    • Russia
    • UK
  • Service Portal
    • Press Release Distribution
    • My Press Releases
    • Add Press Release – FREE
    • Service Packs
No Result
View All Result
PressCenter.com  - Free Press Release Distribution Platform
No Result
View All Result
Home Sources Business & Entrepreneurs

L’Oréal invents the luxury beauty of tomorrow in China

by PressCenter.com
May 2, 2013
in Business & Entrepreneurs, Categories, Health & Beauty, Sources
0
1.2k
SHARES
2k
VIEWS
Share on FacebookShare on TwitterLinkedIn
ADVERTISEMENT

Jean-Paul Agon, Chairman and CEO, L’Oréal Group, said “Chinese consumers are at the heart of L’Oréal’s focus and energies. A potential 250 million new Chinese consumers will be using L’Oréal’s products in the next 10 to 15 years, making China the number one contributor to our ambition of winning 1 billion new consumers and to our strategy of universalization. A significant portion of these consumers will be recruited by our Luxe brands, the segment where L’Oréal has historically led the market and where it will continue to influence the shape of its future.”

A unique and complete portfolio of luxury brands
The launch of new brands like Yves Saint Laurent Beauté further enhance the existing L’Oréal Luxe portfolio, allowing it to meet the needs of Chinese women and men across age, economic and lifestyle categories. The luxury beauty shopper is able to choose from rich European heritage brands like Lancôme and Giorgio Armani, disruptive American brands like Kiehl’s and Clarisonic as well as Asian gems like Shu Uemura or Yue Sai – the local brand that is based on high-tech extraction methods of traditional Chinese medicine and emblematic of “invented in China, for China”.

Behind the strength of its brands is L’Oréal’s devotion to gaining a profound understanding of the Chinese consumer and the specificities of Chinese skin and hair. This insight is made possible by the Group’s long-term investment in Research and Innovation, creating research hubs all over the world, like the one in Pudong, Shanghai, to be ever closer to its consumers. With the understanding of local needs, L’Oréal Luxe has been able to adapt its offering to the cultural habits, texture preferences and skin care routines of Chinese women and men, providing them with iconic, tailor-made premium products like Giorgio Armani’s Crema Nera Extrema and Helena Rubinstein’s Life Pearl Cellular. Chinese consumers’ penchant for ingredients used in traditional Chinese medicine has also inspired L’Oréal’s formulations, as seen in the Énergie de Vie range by Lancôme which uses precious root extracts of rhodiola, gentian and wild yam.

China – L’Oréal Luxe’s foremost growth driver
Said Nicolas Hieronimus, President, L’Oréal Luxe, “The most beautiful expression of L’Oréal Luxe brands is in China – Our brands have flourished and we have consistently outperformed the market growth for the past 10 years. Our desire and commitment is to continue investing in the development of the luxury beauty segment in China, growing our Luxe offering and leading the way in innovation and retail. More than that, we are absolutely committed to giving Chinese people the most innovative and aspirational products along with the most sublime consumer experiences, made possible by the force of our local talents.”

L’Oréal Luxe has led the way for luxury beauty in China since it first introduced Lancôme to Chinese consumers in 1993. L’Oréal Luxe pioneered the launch of international luxury beauty brands, the opening of counters across numerous cities, including tier 2 and 3 cities, and the development of leading-edge media and digital initiatives in order to reach and deeply engage a diversity of consumers. 20 years and 10 luxury brands later (and soon 11 with the upcoming launch of Yves Saint Laurent Beauté), this foresight has paid off – L’Oréal Luxe is the most dynamic of the major luxury cosmetics groups in China with a growth of 1.3 times the market.

ADVERTISEMENT

China has, in turn, provided L’Oréal Luxe the opportunity to reinvent itself and redefine its brands to cater to the beauty needs of a new generation of Chinese consumers. The exigencies of the market have challenged and inspired each of L’Oréal’s Luxe brands to constantly raise the bar in terms of product offerings, distribution, retail and service excellence as well as creative communications campaigns.

Tags: brandsluxury
ADVERTISEMENT
ADVERTISEMENT
Perenio presents a line of new smart products at ISE 2023 in Barcelona
Business & Entrepreneurship

Perenio presents a line of new smart products at ISE 2023 in Barcelona

by Press Center Editor
January 27, 2023
0

Perenio, an integral part of the ASBIS Group, takes part in ISE 2023, the world’s leading AV and systems integration...

Read more
Air Ambulance Market will Predicted to Grow at a 5% CAGR

Air Ambulance Market will Predicted to Grow at a 5% CAGR

January 27, 2023
Thailand ready to place youth basketball on the international map

Thailand ready to place youth basketball on the international map

January 28, 2023
Upscene releases database developer tool – Database Workbench 6.1.4

Upscene releases database developer tool – Database Workbench 6.1.4

January 26, 2023
KickRummy Launches To Acquire The Growing Billion Dollar Rummy Market

KickRummy Launches To Acquire The Growing Billion Dollar Rummy Market

January 24, 2023
PressCenter.com  – Free Press Release Distribution Platform

PressCenter.com is state-of-the-art Press Release Distribution Platform. PressCenter.com send and track your Press Release using our industry-leading global Media Contacts Database of a million contacts. Your Press Release will reach business news editors and journalists, in targeted sectors and territories or worldwide.

ArabicChinese (Simplified)DutchEnglishFrenchGermanItalianPortugueseRussianSpanish

Policies

  • Terms & Conditions
  • Copyrights
  • Cookies
  • Disclaimer
  • Privacy Policy

Services

  • Home
  • Press Release Distribution
  • Add Press Release – FREE
  • Guidelines
  • Advertisement
  • About Us
  • Contact Our Team

Press Releases by E-Mail

To stay on top of the ever-changing world of business, subscribe now to our newsletters.

*We hate spam as you do.

Categories

© 1998-2023 PressCenter.com - Latest Business News and Press Releases

No Result
View All Result
  • Home
  • Press Release Distribution
  • Add Press Release – FREE
  • Advertisement
  • Contact Our Team
  • Guidelines
  • About Us

© 1998-2023 PressCenter.com - Latest Business News and Press Releases

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In