Authenticity and dedication are the two pillars of Kronfol’s foundation, for its ground-breaking success in Lebanon, and establishment as a reputable casual dining restaurant; soon-to-go international. Signing with expert franchise consultants was the next big step for Kronfol’s future.
Since its establishment in 2014, Kronfol has continued to develop its concept from every aspect, dedicated to improving the quality of their products and services offered to customers. With a carefully curated menu of original authentic Lebanese cuisine and fusion dishes, combined with team of professionals, all enwrapped in a relaxing ambiance and comfortable environment – Kronfol has customers and clientele alike coming back for more.
With over 10 years of experience in the F&B business, well-known TV host and media personality, Wissam Breidy, developed Kronfol Casual Dining in collaboration with famous chef, Maroun Chedid.
Followed by Kronfol’s outstanding success and popularity in Lebanon, the demand to expand was at an all-time high. Wissam decided it was the perfect opportunity to take Kronfol beyond borders and expand towards the rest of the region. In doing so, Wissam reached out to Francorp Middle East for support and assistance in developing his franchise program.
Wissam is confident in Francorp’s proven system, ability and experience to help them in establishing Kronfol as a Lebanese food landmark in every city around the world.
“We have done a major uplift on the brand to transform it to where it is today, taking into consideration every single detail – from the look and feel, to the branding and atmosphere – but most importantly, the feeling that you belong as a customer. It was an exciting journey but yet very achieving and rewarding” says Wissam Breidy.
As part of the first phase of expansion, Kronfol is ready to onboard potential franchisors within the GCC, specifically the Kingdom of Saudi Arabia, Qatar and Kuwait as the prominent markets. In the phases shortly after, Kronfol will be expanding across other international markets.
“We have been receiving leads from all across the GCC, but we have been extremely selective in perusing any of them until we had all the systems needed to support this expansion – such as operational support, marketing support, IT and engineering. So now I’m confident to say that ‘We are ready to expand!’”, Breidy expresses.
Imad Charaf Eddine, Chairman of Francorp Middle East is pleased to have Kronfol become part of Francorp’s client list.
“We, at Francorp, are very excited to see franchises expand in the region such as Kronfol. Franchising is one of the most effective options which takes ambitious companies to new destinations and accelerate their expansion plans without direct investment in developing new branches, especially from emerging markets such as the Middle East.”
Kronfol is an outstanding concept and an opportunity unlike any other; a beloved household name in Lebanon is now an exciting new development within the Middle East, ready to grow and become a beloved restaurant in every city.
ABOUT FRANCORP MIDDLE EAST:
Francorp Middle East is the largest Franchise Consulting firm in the MENA region. Established in 1976 in United States, Francorp Middle East provides comprehensive Franchise Consulting Services including but not limited to Franchise Program Development, Strategic Formulation, Legal Services, Franchise Operations Manual, Franchise Marketing and Sales Training through the seamless and coordinated efforts of an in-house team of expert Franchise Consultants. Over the years, Francorp has assisted more than 16,000 companies plan for expansion, and have developed more than 6000 full franchise program.
