PressCenter.com  - Free Press Release Distribution Platform
No Result
View All Result
Wednesday, March 29, 2023
  • Login
  • Register
  • Home
  • Categories
    • Art & Culture
    • Business & Entrepreneurship
    • Economy & Finances
    • Education & Parenting
    • Energy & Environment
    • Government & Politics
    • Health & Beauty
    • Internet & IT
    • Lifestyle & Fashion
    • Media & Social Networks
    • Society & Welfare
    • Sport & Leisure
    • Technology & Science
    • Traffic & Safety
    • Work & Career
  • Countries
    • Belgium
    • Europe
    • France
    • Germany
    • International
    • Luxembourg
    • Netherlands
    • Others
    • Russia
    • UK
  • Service Portal
    • Press Release Distribution
    • My Press Releases
    • Add Press Release – FREE
    • Service Packs
ADD PRESS RELEASE
PressCenter.com  - Free Press Release Distribution Platform
  • Home
  • Categories
    • Art & Culture
    • Business & Entrepreneurship
    • Economy & Finances
    • Education & Parenting
    • Energy & Environment
    • Government & Politics
    • Health & Beauty
    • Internet & IT
    • Lifestyle & Fashion
    • Media & Social Networks
    • Society & Welfare
    • Sport & Leisure
    • Technology & Science
    • Traffic & Safety
    • Work & Career
  • Countries
    • Belgium
    • Europe
    • France
    • Germany
    • International
    • Luxembourg
    • Netherlands
    • Others
    • Russia
    • UK
  • Service Portal
    • Press Release Distribution
    • My Press Releases
    • Add Press Release – FREE
    • Service Packs
No Result
View All Result
PressCenter.com  - Free Press Release Distribution Platform
No Result
View All Result
Home Sources Business & Entrepreneurs

How to get good results with TV advertising: AT Internet and wywy team up for unique TV tracking

by PressCenter.com
August 1, 2013
in Business & Entrepreneurs, Categories, Internet & IT, Sources
0
1.2k
SHARES
2k
VIEWS
Share on FacebookShare on TwitterLinkedIn
ADVERTISEMENT
  • Combining online and offline: smart TV tracking supports multi-channel marketing campaign scheduling.
  • AT Internet, the web analytics expert, now uses wywy’s real-time TV spot recognition to track the online impact of TV spots even if the time at which the spot was aired is unknown.

One way to deal with this is to use the trend of second screening (using TV and the Internet simultaneously) and the unique collaboration that exists between AT Internet (www.atinternet.com), a leading European provider of web analytics and wywy, the second screen experts ( www.wywy.com ).

Real-time recognition for real-time tracking – no ifs and buts

The solution: AT Internet uses the ‘LiveAd Analyze’ solution from Munich-based startup wywy. The Automatic Content Recognition (ACR) technology contained in wywy’s LiveAd Analyze detects when a TV spot has been broadcast and sends this information in real time to AT Internet’s web analytics tool, Analyzer III. “Analyzer III” measures and compares clicks, customer paths as well as search engine queries, brand traffic and direct traffic. Socio-demographic data such as the origin of the users is also collected. Conversions and sales are compared to calculate the ROI for the analysis. The result is an accurate and immediate evaluation of the effect of a TV spot.

Companies can benefit from TV tracking in several ways

This evaluation pays off for companies, as TV advertising is the 2nd biggest advertising channel in Germany after online advertising. According to the Bundesverband Digitale Wirtschaft (Federal Association of Digital Economy) both channels count for approximately 60 percent of all advertising.

ADVERTISEMENT

However, even though there are very accurate methods available to measure the effect of campaigns, there are far less possibilities to measure the effectiveness of TV advertisements immediately. Using the real time data that is now available thanks to AT Internet and wywy, it is possible to compare both online and offline marketing actions instantaneously. With this information at hand, companies can make short term agile decisions, helping them answer the question of which channels should be added to the marketing mix. In this way multi-channel marketing campaigns become more effective and therefore more predictable.

Launch: windeln.de as a test project

The first client to benefit from the collaboration was windeln.de, which was founded in 2011. As is the case for many startups the company’s success depended heavily on TV ads. To use available resources in the most effective way and to avoid costly losses, the online store uses the new tracking provided by AT Internet and wywy. Oliver Zenglein, Head of Marketing at windeln.de is convinced by the benefits of the new tool: “With AT Internet’s analysis we are continuously optimising our marketing mix.

We no longer have to speculate whether our TV spot has been broadcast at the scheduled time. We can calculate the ROI of individual TV spots more precisely and adjust the media scheduling accordingly. Frank Piotraschke, Country Manager DACH at AT Internet, adds: “Thanks to the integration of wywy we can even see the effect of TV commercials when broadcast times have shifted or advertising schedules are missing. With this cooperation we have extended our platform with real-time TV data and help customers to optimise their marketing scheduling. This saves both time and money.”

“Wywy’s real-time recognition of TV advertising offers many possibilities. Our first product, LiveAd Flash’ enabled the synchronization of TV and online campaigns. With LiveAd Analyze advertisers can now also evaluate the impact of TV campaigns in real time” explains Eric St. Gemme, Business Development Manager of wywy. He goes on to say that “we are pleased to have AT Internet as our first strong partner for our product LiveAd Analyze.”

Tags: AT Internete-commerce companiesEuropean providerFederal Association of Digital EconomyTV advertisingTV campaignTV trackingwywy team
ADVERTISEMENT
ADVERTISEMENT
Cyber Rights Organization, ongoing monitoring in Europe and North America
Internet & IT

Cyber Rights Organization, ongoing monitoring in Europe and North America

by Press Center Editor
March 28, 2023
0

The legal department of the CRO Cyber Rights Organization is tackling the deepfake phenomenon by implementing a careful monitoring policy,...

Read more
World’s Industrial Giants Meet at Manufacturing World Japan 2023

World’s Industrial Giants Meet at Manufacturing World Japan 2023

March 28, 2023
Elite Enterprise Software, now officially a Microsoft Solutions Partner

Elite Enterprise Software, now officially a Microsoft Solutions Partner

March 28, 2023
BlockchainAppsDeveloper – Best Metaverse Game Development company

BlockchainAppsDeveloper – Best Metaverse Game Development company

March 27, 2023
Revolutionizing Access to Electricity in Africa

Revolutionizing Access to Electricity in Africa

March 27, 2023
PressCenter.com  – Free Press Release Distribution Platform

PressCenter.com is state-of-the-art Press Release Distribution Platform. PressCenter.com send and track your Press Release using our industry-leading global Media Contacts Database of a million contacts. Your Press Release will reach business news editors and journalists, in targeted sectors and territories or worldwide.

ArabicChinese (Simplified)DutchEnglishFrenchGermanItalianPortugueseRussianSpanish

Policies

  • Terms & Conditions
  • Copyrights
  • Cookies
  • Disclaimer
  • Privacy Policy

Services

  • Home
  • Press Release Distribution
  • Add Press Release – FREE
  • Guidelines
  • Advertisement
  • About Us
  • Contact Our Team

Press Releases by E-Mail

To stay on top of the ever-changing world of business, subscribe now to our newsletters.

*We hate spam as you do.

Categories

© 1998-2023 PressCenter.com - Latest Business News and Press Releases

No Result
View All Result
  • Home
  • Press Release Distribution
  • Add Press Release – FREE
  • Advertisement
  • Contact Our Team
  • Guidelines
  • About Us

© 1998-2023 PressCenter.com - Latest Business News and Press Releases

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In