20:20 Retail Data Insight, a global provider of Electronic Point of Sale (EPoS) analytics software and services, announced that a global snack food leader in biscuits, chocolate and candy will deploy its software and analytics solution in Australia. The solution has been successfully piloted and has proven to add value in the company’s Australia, Canadian and UK businesses, where now all teams will be leveraging the actionable insights to drive incremental sales.
20:20 Retail Data Insight analyses retailer EPoS data and delivers actionable insights that can be accessed and distributed across an organization. Field View®, the multi-platform application used in the field, analyses EPoS data for potential areas for improvement and generates daily store-level alerts that direct the field sales teams to the stores with the greatest opportunity to increase sales.
The software is tightly integrated into StayinFront’s suite of sales force automation and retail execution products, including StayinFront TouchCG®, allowing field reps to consume and view live dashboards with actionable data as part of a unified, seamless solution.
“We are pleased that the results of the pilot were proven to be successful and look forward to expanding into Australia to enable our customer to optimize retail execution, improve trade promotion ROI and drive sales,” commented Ron Temperley, Managing Director, 20:20 Retail Data Insight.
“We are thrilled with the recent integration of 20:20 RDI’s products into our suite of StayinFront EdgeCG® and TouchCG® mobile, cloud-based offerings. The leading consumer goods industry publications and analysts, including POI, recognize the value and our ability to Do More, Know More and Sell More by leveraging fully integrated dashboards with actionable insights,” explained Thomas Buckley, CEO of StayinFront, Inc.
About 20:20 Retail Data Insight (20:20 RDI)
As part of the StayinFront family, 20:20 Retail Data Insight enables consumer goods companies to maximise sales and their return on trade promotion investments by driving actionable insights from retail Electronic Point of Sale (EPoS) data. 20:20 RDI supports major grocers and retailers globally and its technology and services are used by many Fortune 500 companies, including the four largest food companies in the world. Multiple stakeholders across the organisation, from sales directors to mobile field sales, leverage 20:20 RDI’s cloud-based field applications, dashboards and alerts, to optimise sales effectiveness and drive promotional ROI by improving the planning, execution and effectiveness of current and future promotions. With 20:20 RDI’s intelligent retail data, companies can quickly identify issues and opportunities, and direct sales teams to the stores with the greatest potential. For more details about 20:20 Retail Data Insight’s services and solutions, visit www.2020rdi.com.
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products are seamlessly integrated to provide companies with timely, accurate field data and actionable insights, enabling field reps and management to Do More, Know More and Sell More. Headquartered in Fairfield, New Jersey, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, and New Zealand. Through its 20:20 Retail Data Insight subsidiary, StayinFront delivers stand alone and tightly integrated actionable insights and guided selling by analyzing retail data to brand managers and sales forces around the globe. For more details about StayinFront products and solutions, visit www.stayinfront.com.