FasterCapital is supporting Wealth Expertiz through EquityPilot to help the startup refine and test a novel consumer investment model that gives shoppers free tradable brand shares when they purchase products or services. The initiative aims to accelerate execution milestones and prepare Wealth Expertiz for controlled market testing.
FasterCapital’s EquityPilot will focus on execution milestones during the first 30–60 days, working with Wealth Expertiz to finalize platform controls, user flows, and marketplace mechanics for customer-issued brand shares.
Why It Matters?
Retail and hospitality channels are exploring new ways to deepen customer loyalty and create alternative value exchanges beyond discounts and points. Wealth Expertiz’s model awarding customers free brand shares tied to purchases aims to convert everyday transactions into ongoing investment engagement, creating an owned marketplace where customers can trade the shares they receive for brands they use.
What the Startup Delivers?
Wealth Expertiz is building a regulated marketplace where customers receive free, tradable shares of brands when they buy goods or services such as a shampoo purchase earning a share of the shampoo brand, or a restaurant visit generating a share of that restaurant. Customers can hold, buy, or sell these shares on Wealth Expertiz’s platform. The company charges brands for participation and charges customers a fee when they sell shares, while share prices are determined by buyer and seller activity on the platform.
Why Now?
Timing Consumer familiarity with trading apps and fractional ownership has grown, and brands are increasingly open to innovative loyalty mechanics that drive engagement. At the same time, regulatory clarity around tokenized assets and marketplaces is evolving, making this an opportune moment to pilot a consumer-driven share platform in controlled environments.
What FasterCapital Will Provide?
– Hands-on execution support to refine Wealth Expertiz’s go-to-market and product priorities
– Guidance on marketplace mechanics, compliance considerations, and user experience trade-offs
– Connections to ecosystem stakeholders relevant to marketplace testing and distribution
– Feedback on fundraising readiness and investor-facing materials where appropriate
First 30–60 Days Program Plan
In the initial phase, FasterCapital and Wealth Expertiz will prioritize product validation and operational controls: finalize marketplace rules for share issuance and trading; complete key user journeys for earning and selling shares; test fee collection and settlement flows; and map regulatory checkpoints. The work will focus on building repeatable processes and measurable milestones rather than guaranteeing outcomes.
Leadership Comment
Hesham Zreik, Founder and CEO of FasterCapital, said: ‘We’re excited to support Wealth Expertiz through EquityPilot. Our team will focus on execution milestones and connecting the startup with the right ecosystem stakeholders.’
90-Day Outlook
Next 90 Days Over the next three months, the program will execute pilot tests with select brand partners and closed user cohorts to observe trading behavior, fee model dynamics, and platform stability. Learnings from these pilots will inform iterations to market-facing features and compliance controls.
About Wealth Expertiz:
Wealth Expertiz is developing a consumer investment platform that issues free brand shares to customers when they make purchases. Those shares are tradable on Wealth Expertiz’s marketplace, enabling customers to participate in a novel form of brand engagement. Wealth Expertiz charges participating brands and transaction fees on sales executed by customers.
About FasterCapital:
FasterCapital works with founders to turn plans into execution through structured milestones, hands-on support, and guidance that improves fundraising readiness. With programs including EquityPilot, FasterCapital helps startups sharpen positioning, validate priorities, and connect with relevant ecosystem stakeholders.
