Cooperation Efes Rus, one of the largest beer producers in Russia, and the Russian Football Union (RFU) – an organization that embodies domestic football – has been going on for more than 12 years. The signing of a sponsorship contract in 2001 was a significant phenomenon for the Russian beer market, as “Old Miller” was the first national brand to award the honor to carry the support of the national team.
Football sponsorship allows the brand “Stary Melnik” appeal to the broadest audience of Russians support the national team. Millions of Russian fans with bated breath to monitor the performances of our team, and football for them – it’s a real holiday, which is able to bring together and unite all. Patriotic spirit similar nature brand “Stary Melnik”, which is designed specifically for today’s patriots. They are not only proud of universal achievements, but also develop together with his country. This audience is always ready to support our athletes on the football fields of battle.
The signing ceremony was held in a festive atmosphere in the presence of a large number of sports media and bloggers. After signing the contract the Secretary-General RAF, Anatoliy Vorobyev and CEO of Efes Rus, Turgul Ağırbaş symbolic scored a goal against rivals the Russian team.
“Today we are signing a new sponsorship deal with the organization, which have been cooperating for many years” – said General Director of Efes Rus, Tugrul Ağırbaş – “Our collaboration started back in 2001 and I am proud to have been party to the start of our partnership. In 1999 the “Old Miller” – a special brand for beer lovers and football fans, also focused precisely on Russia and the Russian consumer. Cooperation with the RAF seems to us particularly important since what is now the country’s national team is involved in qualifying for the World Cup – in 2014. And we hope that it will be able to repeat the success of the tournament with teams of Portugal, Israel and Azerbaijan. “