The absolute winner was a three-minute promotional video «Dove – Sketches of real beauty”, filmed by advertising agency Ogilvy Brazil. The meaning of touching video boils down to is to teach women to see their own inner beauty. Roller collected 19 Cannes figurines (10 gold, 3 silver and 5 bronze), and received the main award, and the festival – Grand Prix Titanium Lions, which is given to advertising campaigns that involve at least three media channels.
In addition, Dove won a gold and a silver statuette for advertising on radio and the Gold Award for the video “The fear of the camera”, with the slogan, “When you stop to think that you are beautiful?” Steve Miles, vice president of brand Dove, comments: “Take the award in any category at Cannes Lions – is a huge achievement, proving that we have done something remarkable in the world of advertising. Such recognition is very flattering for us. But even more important are the experiences that movie is in women worldwide. If you have not already done so, then take a minute or two and read the comments on our roller on youtube. Then you realize that the real value of the brand Dove is that it makes the world a better place. “