During the integration period passed a group of companies managed to keep all 10 brands. To date, in all regions combined offices, administrative functions, marketing and reporting have been the same for all units of the system. One of the seven divisions, the north-west, is fully integrated through a single operating system. Warehouses and Danone “Unimilk” united in 15 cities of Russia.
Company pays special attention to the modernization of production and is constantly working to improve the quality of their products. Thus, in the reconstruction of production facilities in the period from 2012 to 2017, the company plans to invest about $ 700 million. Along with a new name and a new Danone allocated component in its mission – “joy.” It is in this is reflected not only the pride of employees of the company, which is the health of consumers, but also the happiness of what Danone brings joy to many people: a taste, naturalness and benefits of their products.
Moreover, changed the company’s logo. All its products will now be made in a single graphical representation – with the logo of Danone. The status dictates the market leader and a great responsibility to their customers. The company will continue to develop the segment of healthy eating and will continue to work to improve the quality and taste of their products. One of the main objectives of the company is the development of the category of dairy products to improve the health of the population.
