The app got immediate attention with hundreds of downloads within the first two days. Dog lovers from all the world joined in on the fun creating magazine covers for their pups, and sharing it on social media.
The company which started 3 years ago got popular during the pandemic, quadrupling their Instagram following within one year.
“People had more time for social media, and our funny dog content helped people cope with the realities of the pandemic” explains Olianna Port, the Creative Director of Coverdogs and the Editor in Chief of the DOGUE magazine.
Today, Coverdogs includes 4 digital magazines, and one monthly print publication, the DOGUE magazine. DOGUE magazine is a dog fashion magazine, inspired by Vogue. The latest issue of DOGUE featured Juju Brener, a 10 year old actress who starred in Hocus Pocus 2, as young Sarah Sanderson, and her furry co-star from another movie, a dog named Henry.
The new Coverdogs app allows anyone to become a Coverdog or the star of the DOGUE magazine.
