1888PressRelease – Tinsley Advertising, and Coral Restoration Foundation(TM) (CRF(TM)) have teamed up to create an eye-catching film to run on Broadway, in Times Square. Based on the famous “this is your brain on drugs” PSA from the 1980s, the film tells the story of a brain coral that’s been bleached by global warming.
Miami, FL – This is another, in a series of initiatives Tinsley’ been working on to support the sustainability efforts of CRF™ and The Monroe County Tourist Development Council. Most people look out at the ocean and see nothing wrong, but we’re here to let everyone know there is a crisis below the surface. Ocean temperatures are rising and coral reefs are dying. Coral Restoration Foundation™ is providing hope for the future by growing genetically diverse corals and returning them to areas that have been decimated by a combination of local stressors, coral bleaching, and disease. Our coral reefs are vital to the overall health of the ocean, as they provide habitat for countless species of marine animals and help protect the mainland from increasingly strong storms.
“The message that we want to get out is that our actions have put the future of our coral reefs in jeopardy. Working with Tinsley, we’re telling people that it’s not too late, that we can still save and restore the “rainforests of the sea” – we just need to work together!” said Alice Grainger, Communications Director, Coral Restoration Foundation™.
“We live in dangerous times, and if we bury our heads in the sand it may be too late. But Tinsley and CRF™ are not giving up! We will continue to fight for our reefs so they will be there for generations to come.” said Dorn Martell Chief Creative Officer, Tinsley Advertising.
ABOUT CORAL RESTORATION FOUNDATION™
Coral Restoration Foundation™ (CRF™) is the world’s largest non-profit marine conservation organization dedicated to actively restoring coral reefs. CRF™ was founded in response to the wide-spread loss of the dominant coral species on the Florida Reef Tract. Through large-scale cultivation, outplanting and monitoring of genetically diverse corals, CRF™ works to support the reefs’ natural recovery processes. CRF™ engages and empowers others in their mission with dive programs, educational activities, scientific collaborations, and community outreach.