LWT, which is based in Gurgaon, India, owns Livpure, the fastest growing reverse osmosis (“RO”) water purifier brands in the Indian domestic market. LWT is engaged in the design, manufacturing, distribution and servicing of water purifier and water filter systems for home, residential and commercial use. Since its launch in 2012, “Livpure” has already attained a prominent position in the RO segment.
Increasing health awareness and the demand for pure drinking water in India as well as rising disposable incomes have created opportunities for companies with reliable water purification systems to establish strong market positions.
Managing Director of the ARIA Funds, Miranda Tang, commented, “This is the first investment by ARIA IV in India and in Asia, continuing ARIA’s decade old track record of successful investing in leading consumer businesses in the region. It gives us great pleasure to invest in “Livpure”. We worked with the founders of Livpure in the past which ended in a successful trade sale. They have demonstrated the ability to scale up consumer businesses and they have a strong desire to take this business to the next level. We will help Livpure to increase its production capacity, build its brand and prepare for its next phase of growth.”
Founder of the SAR Group Rakesh Malhotra said, “We are delighted to receive the investment from CLSACP. CLSACP is one of the region’s most experienced private equity investors with many successes in backing Indian and other companies across Asia. CLSACP’s investment in Livpure is recognition of the progress made by the Company to emerge as the fastest growing RO water purifier brand in the country.”