Constantly breaking new ground so as to create a new shopping experience for its customers
This new hypermarket has everything that customers in the Paris region could possibly need – as well as those in neighbouring towns and villages and even further afield, such as Enghien les Bain, Neuilly-sur-Seine, Epinay, Clichy, Levallois and Asnières. With its contemporary design, digital innovations and brand-new sales areas, the Villeneuve-la-Garenne Carrefour hypermarket creates a whole new shopping experience for its visitors over a total sales area of 11,300 m².
“Hypermarkets have been constantly innovating over the last 50 years in an on-going drive to meet consumers’ wishes and requirements”, says Eric Bourgeois, Executive Director for Carrefour Hypermarkets. “The Villeneuve-la-Garenne hypermarket is the perfect example of this”.
The contemporary design, together with the location’s pale warm colours make for a light and friendly atmosphere. The signage and new digital services make the customer shopping experience easier, investing this hypermarket with a decidedly modern feel. Carrefour has come up with a number of innovations, such as the mobile “C-où” app which customers can use to prepare their in-store shopping route in advance, digital terminals (for recipes, tips for choosing wine, etc.), and a virtual wall for making their non-food purchases. And customers with the right kinds of card or smartphone can check out with contactless payment.
A pleasant environment brimming with features thanks to new sales areas
The store features a wide range of both food and non-food products, as well as a number of new services… all available at competitive prices. The ground floor is laid out in the same way as a warm and friendly covered market, with high-quality fresh produce and a number of new services: tapas, fresh pasta and foccacias made on-site are all on sale, together with a wide selection of sushi and dry and exotic fruit… alongside all the traditional services customers would expect. Level 1 is where visitors can find products for the home, culture-related products, high-tech and telephone equipment… as well as an outstanding fashion selection over an area of 1200 m². Ever keen to meet its customers’ needs, the store features a number of original gift ideas, including a customisation service for T-shirts, mugs, cushions and smartphone covers with its MyDesign offer.
A convenience store firmly rooted in its local community
The Villeneuve-la-Garenne store has been designed to welcome and meet the needs of both families from the Paris region and employees of locally-based companies. Its place in the local community also means that it has been able to provide jobs for 450 new employees recruited by Carrefour’s employment hub in partnership with the employment office and various local organisations, with priority given to people living in Villeneuve-la-Garenne.
