It is the shared belief of Seven and BurdaCreative that content, concepts, ideas and trends travel across markets. Therefore joint client and market cultivation will be the nucleus of this cooperation, serving the development of an increasingly international communication perspective on clients’ side, showing in pitches and in daily business.
BurdaCreative CEO Gregor Vogelsang: „More clients seek brand consistency delivered through content marketing on a global scale. Cross-market creative concepts and internationally deployable technology are essential. The foundation of an international alliance of CM professionals was therefore a straightforward decision, with Seven being the partner in UK (the CM pioneer market) that best mirrors our multi-channel and content centric approach.“
Seven-CEO Sean King: “International expansion is an important part of our growth strategy. So we are formalizing our sharing of knowledge and innovations to ensure our clients benefit from new ideas, different perspectives and international economies of scale.“
One of the focus industries is retail, both parties’ special subject in their respective markets – exchanging know how between the two markets will make trends usable for local clients. In addition BurdaCreative and Seven will share expertise in the market segments of food, beauty & fashion, financial services and B2B communication.
This cooperation shall now be the role model for further international partnerships, focusing on Europe first.
