Consumers have begun parting with their money more readily, pushing spending above inflation for the fourth month in a row
- Prolonged heatwave encourages consumers back out onto the high street, pushing up spending in stores to its highest rate in 18 months; online spend slows to single digits.
- Spending on groceries, petrol and clothing at highest levels this year as Brits enjoyed more outdoor activities with the arrival of summer.
- Pubs see significant spend growth of 10.8% in July due to ‘feel-good-factor’ after summer of sporting success, hot weather and Royal birth.
The increasing spend follows impressive figures for May (4.1%) and June (4.9%) and means that growth in consumer spending has now exceeded the rate of inflation for fourth months in a row; the first time it’s done so for 3 years.
A ‘feel-good factor’ arising from the UK’s recent sports successes, the birth of Prince George and Britain’s first prolonged heatwave in seven years also had an impact on spending. According to Barclaycard, which processes nearly half of all card transactions in the UK, pubs saw significant year-over-year spend growth of 10.8% in July.
The arrival of summer also encouraged consumers to get out onto the high street, with in-store spend growing at its highest rate all year at the expense of online spend. Spending in stores grew by 4.0% year-on-year, the highest since the beginning of 2012, whereas online sales, though still growing, increased by a more moderate 8.5% (vs. 12.5% in June 2013). It’s only the third time in the past 19 months that online spend growth fell into single digits.
Val Soranno Keating, Chief Executive of Barclaycard said:
“The UK’s economic recovery truly gained pace in July when, for the first time in three years, consumer spending exceeded the rate of inflation for four months in a row, showing that the long-awaited consumer-led recovery has arrived. It’s an undeniable vote of confidence in the future by British shoppers and shows that they’re finally shaking off the longest period of austerity in a generation and are more readily parting with their money.
“Whilst spending was inevitably boosted by a July ‘feel-good factor’, there are good reasons to believe that this trend will continue into the second half of the year, with consumer spend staying strong and retailers reaping the benefits.”
Online vs. offline spend
Online spend share as a proportion of total spend grew to 20.4%, up 0.7% on the same time last year (July 2012: 19.7%).
Though slowing compared to prior months, most of the categories of online spend remain up on 2012. In line with the strong performance overall, online women’s clothing spiked in July – up 44% on a year-over-year basis, possibly due to consumers bargain hunting during the summer sales period.
Despite bricks and mortar stores struggling, online department stores saw impressive growth in spend of 20% compared to 2012. Online cinema and theatre (14%) spend also saw a big increase compared to July last year.
In July, for the first time this year, London evidenced the strongest year-on-year spend growth (5.9%) of the 12 regions monitored, followed by East of England (5.7%) and with Scotland (3.6%) bottom of the list.