Focusing on the road ahead.
As early as 1968, BMW introduced the twin circular headlights for separate low-beam and high-beam light on the 2800 CS (E9). Since then, the twin-beam headlights, which are cut off at the top, giving them a determined and focused gaze on the road ahead, have become a classic identifier for BMW models.
Unique recognisability, even after dark. The lighting rings surrounding the twin circular headlights, first seen in 2001, produce the car’s characteristic four-eyes face, ensuring the recognisability of a BMW, even by night. They also signify the innovative leadership of BMW. The LED-powered lighting rings produce a uniform white light that characterises the four-eyes face of all BMW vehicles by day and night, guaranteeing unique recognisability at all times.
The use of space-saving LED lights or bright and efficient laserlights produces a number of additional functional design options. In addition, it is possible to use deep light units, such as precision-built 3D light tubes or high-tech three dimensional luminaire glass to further emphasise the premium quality of a BMW.
Unmistakable, even from the rear. The L-shaped design of the tail lights on BMW models is just as characteristic as the lighting design of the front lighting units. This typical design feature mainly underlines the width of the tailgate, visually emphasising its imposing bulk and stability, making it unmistakable by day or night. LED light strips or light units sharpen the L-shaped design by night and enhance the recognisability of a BMW even after dark.
In future, Organic light diodes (OLEDs) in the BMW Organic Light will offer designers a whole range of new options. Thanks to their flexibility and extremely low clear height, as well as their ability to produce a very even, non-dazzling level of light across their entire surface and the fact that individual modules can be controlled separately, OLEDs will be the perfect lighting element for future lighting scenarios involving rear lights or turn signals.
