Key factors for Mary Kay for when selecting a BI Partner are not only significant experience in deploying such systems, a high level of expertise of consultants, but also proposed the concept of the task.
The uniqueness of the project – the use of an innovative concept of “data vault» (Data Vault), according to which the repository is created. Among the advantages of the new architecture stands out the possibility of adding new logical domains without changing the existing storage structures, which reduces the risk of development and overall system cost. The solution, according to plans, will be deployed throughout the company, and the data warehouse will be a source current, complete and accurate information for decision of such marketing, financial and logistical problems, such as:
- Management of marketing campaigns.
- Demand Forecasting.
- Financial Planning.
- Management cost.
- Monitoring the status of stores and products in transit.
- Track expiration dates.
“Specificity of Mary Kay business includes the need for rapid collection of data from the entire sales chain. We can say that we really know our consumers in the face – said Ilya Sadovenko , Head of IT Department, Mary Kay in Eastern Europe. – In the information tremendous potential for the disclosure of which we have initiated a project to create a single repository of data.”
“Data Vault – a completely new concept of organization of analytical information spaces. It is aimed at gradual extension of the analytical system, while providing the most complete compliance with the most demanding requirements of modern business in a highly competitive market,”- says Andrey Tiunov, CEO of BI Partner.
