In Russia and all over the world, products bearing the brand AMWAY™ are distributed through Amway Independent Business Owners (AIBO). The joint program includes a corporate debit card AMWAY- Visa Purchasing-ALFA-BANK and a special tariff for cash and settlement servicing – Alfa-Amway package of services developed in view of AIBO needs.
Having obtained a corporate card Amway-Visa Purchasing-Alfa-Bank, each Amway Independent Business Owner shall have the possibility to come up to a new qualification level in the Amway Plan for sales and marketing. Using the card it is very convenient to collect points by payment for orders to Amway products and daily purchases, including through the use of the Internet. Additionally, the card makes it possible to enjoy discounts under the program «World Visa Business Benefits». Business owners can have any number of cards issued to them or to their employees, attach cards to one account and set up limits of expenses thereon. Cards may also be used by customers both for cash-in and cash-out.
The Alfa-Amway package of services makes it a favorable price for the most demanded by ABIO services, including the acceptance and conversion of cash to the company account, connection of Internet Banking Alfa-Business Online and outside ruble transfers through the Internet.
A variety of options are offered within the package free of charge, in particular: opening of accounts, authentication of signature cards, acceptance and calculation of cash up to 100 thousand per month, issuance and maintenance of Alfa-Cash cards and SMS-notification on the card.
To connect to the partnership program Alfa-Amway and obtain cards Amway-Visa Purchasing – Alfa-Bank, Independent Business Owner has just to fill in and forward the related application in its personal cabinet on the ООО «Amway» website. Then, the Bank’s manager shall offer the customer most convenient time for a meeting in the selected city and branch to prepare documents.
Should a company or a business owner has already opened its account with Alfa-Bank, then to issue AMWAY-VISA Purchasing-ALFA-BANK cards and start collecting points, it is just enough to apply to its manager.
Mikhail Povaly, Member of the Executive Board, Head of Small Business at Alfa-Bank: «Alfa-Bank is working with a wide range of business owners striving to adjust its products and services in accordance with the scale and types of customer businesses. The joint with Amway project is yet another product, the necessity of which we have identified in direct communication with business owners. Amway helps many people to start up business and develop it further on, while our bank provides them with an added level of growth opportunities».
Dmitry Kalmykov, Co-Head of Transaction Business at Alfa-Bank: «In creating a new product for corporate customers, Alfa-Bank is focused on the business needs of companies, offering solutions that would give a new impetus to the development of most important business components. We feel proud to be able to offer Amway the instrument of building up loyalty of the agent network participants without the need for extra financial expenses, bearing a huge profit generation potential».
Irina Menshikova, Amway Sales Director: «All over the world, Amway has proved experience in partnership programs with world-largest producers of a variety of goods and services, thus making it possible to identify an added level for our independent owners in support and development of their business. Today, we are launching such programs in Russia as well. We believe in the success of our partnership program with Alfa-Bank and are confident that it will help to develop business and maintain loyalty of our partners in a more efficient way».
Founded in 1959, Amway is offering business opportunities in over 100 countries. All over the world, products bearing the brand AMWAY™ are distributed through Amway Independent Business Owners exceeding 3 million people. The Company owns 900 patents and has 450 product names. In 2013, global sales of Amway amounted to 11.8 bn USD. This year, according to Forbes the Company was ranked 28-th in the category «USA Largest Private Companies». The Company has been operating in Russia since 2005 with 779 people employed. The Company is cooperating with a million of independent business owners and loyal buyers. In 2013, sales of the Company grew to 20.2 bn rubles.
Founded in 1990, Alfa-Bank is a full-service bank operating in most sectors of the financial market, including retail and corporate lending, investment banking, leasing, trade and structured finance.
Alfa-Bank is Russia’s largest private bank in terms of total assets, total equity, customer accounts and loan portfolio.
According to the audited IFRS financial statements for 2013, the Alfa Banking Group, which comprises OJSC Alfa-Bank as well as its subsidiary financial companies, had total assets of $48.6 bln, gross loans of $34.0 bln, and total equity of $4.8 bln. Net profit after tax for 2013 amounted to $900 mln.
The Alfa Banking Group’s corporate and retail client base has grown considerably over the last several years: as of January 1, 2014 the Alfa Banking Group served around 109 thousand corporate and 10.6 mln retail customers, while the branch network expanded to 617 offices across Russia and abroad, including a subsidiary bank in the Netherlands and financial subsidiaries in the United States, the United Kingdom and Cyprus.
