- Unilever announced that it has signed an agreement to acquire Brazilian natural and organic food business Mãe Terra.
Globally, the healthy foods trend is gaining relevance fast. Brazil is the fifth largest market in the world for healthy food and beverages, with 79% of consumers regarding health and nutrition as priorities.
Fernando Fernandez, President of Unilever Brazil, said: “We are excited about this acquisition. Mãe Terra has a great following in Brazil and strengthens our food portfolio, allowing us to accelerate our expansion in the high-growth naturals and organic segment. With Unilever’s expertise and distribution channels, we can both grow and scale Mãe Terra, helping to realise its mission of bringing healthy and nutritious food to even more people. This is perfectly aligned to Unilever’s commitment to sustainable nutrition and to provide consumers with food that tastes good, does good and doesn’t cost the Earth.”
Alexandre Borges, CEO of Mãe Terra, said: “Unilever understands how preserving our purpose-driven culture is critical to the growth of our business and the popularity of our foods. It is uniquely placed to help us accelerate our mission to bring natural and organic food to more people in Brazil.”
Unilever will manage Mãe Terra to ensure its unique culture and vision is preserved while ensuring its ongoing success. Alexandre Borges will stay on as General Manager.
Terms of the deal were not disclosed. The transaction is subject to customary regulatory approvals.
About Mãe Terra
Mãe Terra is a leading company in the natural and organic food segment in Brazil. Founded in 1979, Mãe Terra has more than 120 products, distributed in all Brazilian states. We have nearly 300 employees, mãe-terráqueos, who share our passion and purpose of democratizing the consumption of natural and organic foods in Brazil. Food that cares for people and our mother Earth.