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Tesco transforms its homeware range with the launch of its new GM spring/summer collections and a new design team

Tesco transforms its homeware range with the launch of its new GM spring/summer collections and a new design team

  • UK
  • Tesco is helping customers to accessorise their homes with the latest design trends, through the launch of its transformed homeware range. The range, led by a new team, reflects current fashions and offers a choice of five key Spring/Summer trends. It encourages customers to make the most of their home life.
  • Tesco

The team of experts has travelled the world for inspiration to bring shoppers the most current styles. There are around 2000 new products online and in store from today – that represents around two thirds of the entire home range.  The five key collections for spring summer 2014 run across home, garden, electrical and stationery. They are:

Monochrome: Classic black and white with a pop of bright yellow for a modern twist, reflects a big trend in clothing across the high street and catwalk

Seaside: This blue, white and red nautical theme offers a breath of fresh sea air across home and garden ware

Sherbet Crush: A twist on spring pastels, this theme is based around aqua blues, raspberry sundae pinks and sunny yellows

Moroccan: Sunset shades and glittering lights create a warm look in garden and home ware

Couture: Florals, pretty pinks and sumptuous fabrics, with a few decorative touches, for those who prefer a luxurious feel

The new home and lifestyle collections sit alongside a variety of fashion and high end brands now also available at Tesco, including Emma Bridgewater, Orla Kiely, Jamie Oliver, Nigella Lawson, Denby and many more, so customers can access great style without breaking the bank.

The new General Merchandise range is firmly anchored around family, food and home, making it easy for customers to get everything they need for a comfortable, stylish and affordable home life.

Alongside style and design, there has also been a strong focus on quality. For example, towels are now double sided for extra softness and thickness; a selection of cushions are made in Britain; the weave density and yarns have been changed across bedding to improve the quality and feel; every one of our painted ceramic dinnerware pieces is hand-dipped with two colour glazes using traditional, artisan methods, so every piece is unique. (Please see editor’s notes).

Steven Rowe, Head of Design for Tesco Home, comments: “I take inspiration from everywhere I go, whether it’s travelling round the world, from the catwalks or watching a film. The trends in the range reflect a variety of designs and colours to offer something for everyone’s taste.”

“Monochrome is likely to be very popular this season because it is so crisp, clean and stylish. For shoppers preferring a more romantic feel, the Couture range is beautiful.”

“As a designer, the stand-out accessories for me have to be the beautiful blue oversized vases from the Seaside trend, they are real statement pieces and will look fantastic in any home,” continues Rowe.

“Customers love being able to be ‘supermarket-chic’, surprising their friends with pieces they’ve picked up that are great quality but with a price tag that their friends will never guess. It’s also convenient as they can browse as they’re doing their weekly shop.”

“Right now, lots of customers tell us they don’t have the money to completely refurbish so they’re being savvy and creative and making over their homes with changes in colours and accessories instead.”

Bernadette Lusher, Commercial Director, UK General Merchandise, explains:

“My priority over the last year has been to re-energise the home and lifestyle offer with the latest trends. We’re focused on being the supermarket to offer customers stylish, accessible, design-led products for all aspects of their home life, so you’ll see the trends across other departments as well, including stationery and garden.”

Customers will also notice a change in how the ranges are presented in store and these changes have begun to roll out already.

About Content Editor R

Content editor of PressCenter website.

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