Tuesday, June 27, 2017
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Summer Sprite™ Cold Lyrics Series™ celebrates cool, crisp, refreshing, lemon-lime Sprite in partnership with Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G


To remind fans how cool, crisp, refreshing and delicious Sprite is during the most scorching days of summer, limited-edition Sprite packaging will display six existing lyrics from a talented roster of artists: Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G. Each artist was chosen by Sprite because of their unique perspective and reputation for staying true to themselves. “Sprite was one of the first brands ever to recognize the power of hip-hop more than 30 years ago. It has always celebrated authenticity and collaborated wit... Read More »



We are very pleased to fill these key positions with excellent internal candidates, continuing the transition to our next generation of leaders. ROLAND AUSCHEL, EXECUTIVE BOARD MEMBER, RESPONSIBLE FOR GLOBAL SALES "Both Alain Pourcelot and Martin Shankland have a strong track record with adidas. I look forward to executing our strategy ‘Creating the New’ together with Martin and Alain,” commented Roland Auschel. Alain Pourcelot (French, 51) joined adidas in 2005 as Marketing Director for adidas France. From 2012 to 2015, he led the adida... Read More »

Tide purclean encourages energy-saving laundry habits through its Sustainable Laundry Pledge and donates $250,000 to World Wildlife Fund for Earth Day


“This collaboration with Tide purclean is an opportunity to raise awareness that making small changes to something as simple as a load of laundry can make a difference and have impact on our world,” said Sheila Bonini, senior vice president, private sector engagement, World Wildlife Fund. “This donation helps WWF further our ongoing conservation efforts across the globe and represents an incredible effort by the public to adopt more sustainable household practices.” The Sustainable Laundry Pledge tasks consumers with making three small chang... Read More »



Tiffany & Co. hosted an intimate breakfast and ‘In Conversation’ panel discussion at NeueHouse Penthouse focused on the theme of sustainability. Panelists included Oscar® award-winning actress Reese Witherspoon, who wore Tiffany HardWear; Tiffany & Co. chairman & interim CEO Mike Kowalski; and Save the Elephants Activist Dudu Douglas-Hamilton. The discussion was moderated by Tiffany & Co. chief sustainability officer Anisa Kamadoli Costa. Discussion topics ranged from the rising demand for corporate responsibility and the ... Read More »

Apple announces commitment to 100% recycled materials, major step for IT sector – Greenpeace response


“Apple’s commitment to 100% recycled materials is ambitious, and highlights the need for greater urgency across the sector to reduce resource consumption and e-waste that are causing significant impacts on the environment and human health.  Transitioning to non-virgin raw materials will help to decrease the demand for mined metals and other inputs, and increase recycling rates of electronics directly.   “This commitment, and Apple’s recent progress in transitioning its supply chain in Asia to renewable energy, puts it far ahead of others... Read More »

Kimberly-Clark Professional Urges Facility Managers to “Hire the Best — Hire WypAll*”


Facility managers are surprised to find out their choice of wiping solutions can impact the bottom line - either creating inefficiencies, quality defects, waste OR the ability to improve them!  Facility managers can select WypAll* Wipers for better performance than textiles, such as rags and shop towels. With WypAll* Wipers, workers get a consistently clean, fresh wiper every time. No more searching through rags to find one that will do the job. The result? Productivity increases with every wipe. WypAll* Wipers absorb more than rags and cont... Read More »



adidas strategically partnered up with Carbon to create the first performance footwear crafted with light and oxygen Digital Light Synthesis enables adidas to bring the most personalised performance products from imagination into physical reality adidas to create high performance footwear with scale and speed through Digital Light Synthesis, with more than 100,000 pairs by end of 2018 Through adidas’s obsession with helping athletes make a difference in their game, today, the brand unveils Futurecraft 4D, the world’s first high-performan... Read More »

smartwater® and Jennifer Aniston Keep Moving Forward in New Advertising Campaign


The makers of smartwater®, a premium, vapor-distilled water with electrolytes for taste, today announced the release of a new creative campaign with longstanding brand ambassador, Jennifer Aniston. Beginning in Spring 2017, the highly accomplished actor, director, businesswoman and producer will be featured in ads with her indispensable partner, smartwater. The campaign captures four, real-life candid moments of Jennifer Aniston’s forward-moving journey that were captured by noted photographer Tom Munro and feature smartwater as her essentia... Read More »

Your Assistant for all seasons


Here are some questions to ask: How long does it take to bike to Prospect Park? Play my spring cleaning playlist from Google Play Music. When’s the first day of summer? When does the Cherry Blossom Festival end? How do you say “flower” in Japanese? Show my photos from the Cherry Blossom Festival in April. So plan your spring adventure—or hunker down and finally clean out the kitchen drawers—with your Google Assistant by your side.  ... Read More »

Nokia and Intel launch 5G acceleration labs in US and Finland to help operators bring 5G innovations to market


The joint 5G acceleration labs, to be located in Murray Hill, New Jersey, and in Espoo, Finland, will build on the companies' core competencies and technology strengths. Together they will test and develop next-generation wireless solutions focused on all aspects of 5G, from the network and cloud to the client. The labs will work closely with communications service providers and other companies in the 5G ecosystem to support comprehensive integration and testing. This will help those providers derive deployment options and identify operational ... Read More »

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