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Toyota Sets a Goal of Mobility For All in Global “Start Your Impossible” Campaign

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Toyota continues its evolution as a mobility company with its first-ever global marketing campaign. “Start Your Impossible” launches today in 24 countries in celebration of Toyota’s eight-year global sponsorship of The Olympic and Paralympic Games as the first-ever Mobility Partner in the history of The Olympic Partner (TOP) Programme to sponsor the mobility category. “Start Your Impossible” debuts with a film entitled “Mobility For All” which features 100 real-life mobility stories of Olympic and Paralympic athletes and other individuals (a... Read More »

Challenge accepted: Toyota production engineers turn status quo on head

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It’s a big task, but Toyota Motor North America has the best and brightest accepting the challenge: innovate and problem solve to create the next generation of manufacturing technology. Today’s newly opened $80 million, 235,000 square foot state-of-the-art and environmentally-conscious Production Engineering and Manufacturing Center (PEMC) in Georgetown, Kentucky, is the final building constructed under the “One Toyota” project, and is both a statement on Toyota’s commitment to investing in the future of American manufacturing and a home base f... Read More »

Toyota Drives the Future of Zero Emission Trucking

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If you see a big-rig driving around the Ports of Los Angeles and Long Beach that seems oddly quiet and quick, do not be alarmed!  It’s just the future. The possible future of heavy-duty trucking recently hit the streets in the form of Toyota Motor North America, Inc.’s (TMNA) “Project Portal” – a hydrogen fuel cell system designed for heavy-duty truck use.  The zero-emission class 8 truck proof of concept has completed more than 4,000 successful development miles, while progressively pulling drayage rated cargo weight, and emitting nothing b... Read More »

Toyota Opens Billion-Dollar, State-of-the-Art North American Headquarters in Texas

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Remarks by Toyota Motor North America Chief Executive Officer, Jim LentzPLANO, Texas (July 6, 2017) – Toyota Motor North America, Inc. (TMNA) is celebrating the official opening of its new North American headquarters today in Plano, Texas with a gala event to be attended by hundreds of dignitaries, partners and community leaders who will get the first glimpse of Toyota’s new corporate campus that reaffirms the company’s longstanding commitment to the United States.“The opening of our new headquarters in Plano is an extraordinary next step in... Read More »

Toyota Opens Billion-Dollar, State-of-the-Art North American Headquarters in Texas

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Toyota Motor North America, Inc. (TMNA) is celebrating the official opening of its new North American headquarters today in Plano, Texas with a gala event to be attended by hundreds of dignitaries, partners and community leaders who will get the first glimpse of Toyota’s new corporate campus that reaffirms the company’s longstanding commitment to the United States.“The opening of our new headquarters in Plano is an extraordinary next step in Toyota’s 60-year journey in the United States,” said Jim Lentz, CEO of Toyota in North America. “With te... Read More »

A New Story Begins With The First-ever Toyota C-HR

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 The first-ever 2018 Toyota C-HR – a stylish and technology-filled subcompact SUV crossover vehicle -- representing a leap forward in design and innovation – is launching with a mischievous and clever marketing campaign for creative instigators. The C-HR, stylish and sleek, has the sportiness to impress thanks to Deputy Chief Engineer, Hiro Koba, who is a diehard racer with speed coursing through his veins. Koba and team made sure the C-HR exhilarates its driver anytime, anywhere, satisfying mischief-makers and trend-setters alike. As par... Read More »

A New Story Begins With The First-ever Toyota C-HR

Toyota

Plano, Texas (June 08, 2017) — The first-ever 2018 Toyota C-HR – a stylish and technology-filled subcompact SUV crossover vehicle -- representing a leap forward in design and innovation – is launching with a mischievous and clever marketing campaign for creative instigators. The C-HR, stylish and sleek, has the sportiness to impress thanks to Deputy Chief Engineer, Hiro Koba, who is a diehard racer with speed coursing through his veins. Koba and team made sure the C-HR exhilarates its driver anytime, anywhere, satisfying mischief-makers and ... Read More »

Toyota Announces Appointment of New Vice President of Integrated Marketing Operations

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“Vinay brings fresh perspective to Toyota that is complemented with his marketing background and cross-functional experience in the automotive industry,” said Laukes.  “We are eager to have him on the team, and look forward to his contributions as we transition to our new home in Plano.”Previously, Shahani was the senior vice president, Marketing, for Volkswagen of America. In that role, he was responsible for leading all aspects of marketing for the Volkswagen brand in the United States. Shahani was with Volkswagen for over three years afte... Read More »

Toyota Opens a Portal to the Future of Zero Emission Trucking

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Picture the 710 Freeway heading south, bumper-to-bumper semis hauling cargo to and from the bustling Ports of Los Angeles and Long Beach. Now imagine those trucks are moving that cargo, quietly, quickly and without producing any emissions.  Toyota is working to make this vision a reality. Today Toyota Motor North America, Inc. (TMNA) revealed “Project Portal” - a hydrogen fuel cell system designed for heavy duty truck use at the Port of Los Angeles. Announced at a press conference with Port officials and representatives from California Air R... Read More »

New Lexus LS 500 F SPORT to Make Global Debut in New York

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The all-new LS  is based on an extended version of the brand’s premium global architecture for luxury vehicles (GA–L) platform – the stiffest that Lexus has ever developed – which offers enhanced handling, ride smoothness and cabin quietness. F SPORT models will capitalize on the platform’s responsiveness and agility to present the most engaging LS driving experience yet, and will be available on the LS 500 and LS 500h.The 2018 LS 500 F SPORT will be on display starting April 12th at the Lexus booth in the Javits Convention Center for the 2017 ... Read More »

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