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A New Story Begins With The First-ever Toyota C-HR

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 The first-ever 2018 Toyota C-HR – a stylish and technology-filled subcompact SUV crossover vehicle -- representing a leap forward in design and innovation – is launching with a mischievous and clever marketing campaign for creative instigators. The C-HR, stylish and sleek, has the sportiness to impress thanks to Deputy Chief Engineer, Hiro Koba, who is a diehard racer with speed coursing through his veins. Koba and team made sure the C-HR exhilarates its driver anytime, anywhere, satisfying mischief-makers and trend-setters alike. As par... Read More »

A New Story Begins With The First-ever Toyota C-HR

Toyota

Plano, Texas (June 08, 2017) — The first-ever 2018 Toyota C-HR – a stylish and technology-filled subcompact SUV crossover vehicle -- representing a leap forward in design and innovation – is launching with a mischievous and clever marketing campaign for creative instigators. The C-HR, stylish and sleek, has the sportiness to impress thanks to Deputy Chief Engineer, Hiro Koba, who is a diehard racer with speed coursing through his veins. Koba and team made sure the C-HR exhilarates its driver anytime, anywhere, satisfying mischief-makers and ... Read More »

Toyota Announces Appointment of New Vice President of Integrated Marketing Operations

toyota

“Vinay brings fresh perspective to Toyota that is complemented with his marketing background and cross-functional experience in the automotive industry,” said Laukes.  “We are eager to have him on the team, and look forward to his contributions as we transition to our new home in Plano.”Previously, Shahani was the senior vice president, Marketing, for Volkswagen of America. In that role, he was responsible for leading all aspects of marketing for the Volkswagen brand in the United States. Shahani was with Volkswagen for over three years afte... Read More »

Toyota Opens a Portal to the Future of Zero Emission Trucking

toyota

Picture the 710 Freeway heading south, bumper-to-bumper semis hauling cargo to and from the bustling Ports of Los Angeles and Long Beach. Now imagine those trucks are moving that cargo, quietly, quickly and without producing any emissions.  Toyota is working to make this vision a reality. Today Toyota Motor North America, Inc. (TMNA) revealed “Project Portal” - a hydrogen fuel cell system designed for heavy duty truck use at the Port of Los Angeles. Announced at a press conference with Port officials and representatives from California Air R... Read More »

New Lexus LS 500 F SPORT to Make Global Debut in New York

toyota

The all-new LS  is based on an extended version of the brand’s premium global architecture for luxury vehicles (GA–L) platform – the stiffest that Lexus has ever developed – which offers enhanced handling, ride smoothness and cabin quietness. F SPORT models will capitalize on the platform’s responsiveness and agility to present the most engaging LS driving experience yet, and will be available on the LS 500 and LS 500h.The 2018 LS 500 F SPORT will be on display starting April 12th at the Lexus booth in the Javits Convention Center for the 2017 ... Read More »

Toyota Research Institute Delivers Silicon Valley Community a Hands-On Experience of Future Mobility

toyota

What is it like to compete in a car race that isn’t about speed, but rather fuel efficiency?As more than 100 people found out on March 3 at the Sonoma Raceway: really fun. A broad cross-section of the Silicon Valley community participated in Toyota Onramp 2017, an annual event hosted by Toyota Research Institute (TRI). The cornerstone of the event was the Prius Challenge, where the teams competed to see how efficiently they could drive nine laps at Sonoma Raceway. The competition also featured a special guest, Toyota Chairman of the Board Ta... Read More »

Toyota Again Named the ‘World’s Most Admired’ Motor Vehicle Company by FORTUNE

toyota

Fortune’s “World’s Most Admired Companies” list is widely acknowledged as the definitive report card on corporate reputation and is based on company surveys and industry peer ratings from senior executives, directors and industry analysts. For each company, the survey measures nine attributes considered critical to a company’s global success, including quality of products and services, social and environmental responsibility, global competitiveness, and value as an investment, among others. "Toyota is proud to be listed once again as among t... Read More »

Toyota Motor Corporation (TMC) Announces April – December 2016 Financial Results

toyota

North America Financial Highlights: Sales increased by 4,361 vehicles to 2,145,016 units. Operating income (excluding valuation gains/losses from interest-rate swaps) decreased to 398.1 billion yen (*$3.720 billion). (*currency translations above are approximate and based on an average 107-yen-to-dollar exchange rate) Fiscal Year Global Forecast (April 1, 2016 – March 31, 2017):  Global consolidated vehicle sales of 8.9 million. Consolidated net revenue of 26.5 trillion yen (*$247.663 billion) Operating income of 1.85 trilli... Read More »

The Book of Names: A Toyota Love Story

toyota

Now entering its 12th consecutive year as the best-selling automotive brand among U.S. Hispanics, Toyota is paying tribute to these inspirational guests through The Book of Names – a limited-edition, hardcover illustrated publication. Unveiled last night during a star-studded red carpet event in Los Angeles, Calif., The Book of Names contains thousands of monikers that have been shared by Toyota owners with the brand during its Más Que Un Auto (More Than A Car) loyalty campaign. It also features charming stories and fun facts behind some of ... Read More »

Five Historically Black Colleges and Universities and The Tom Joyner Foundation to Each Receive $10,000 from Toyota Financial Services in Honor of Dr. Martin Luther King, Jr.

toyota

“For the third year, we’re so glad to partner with Toyota Financial Services in supporting the vision of HBCUs,” said Thomas Joyner, Jr., President and CEO of the Foundation.  “These scholarships are an important investment in these schools, and are critical in helping students pursue their dreams.” The following universities will each receive $10,000: Paul Quinn College in Dallas, Texas Benedict College in Columbia, S.C. Mississippi Valley State University in Itta Bena, Miss. Winston-Salem State University in Winston Salem, N.C. ... Read More »

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