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Green light for the new spearhead: BMW M8 GTE makes race debut at the “Rolex 24” in Daytona

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The honour of contesting the first race with the BMW M8 GTE goes to BMW Team RLL. Team principal Bobby Rahal’s (USA) crew enters their tenth season with BMW and is set to compete in the IMSA series with two BMW M8 GTE this year. The BMW M8 GTE is the result of BMW’s latest thinking in GT car development and constructed in order to be eligible to compete at Le Mans – something BMW will do this year for the first time since 2011. Where the BMW Z4 GTLM and BMW M6 GTLM raced in the four previous IMSA seasons were derived from GT3 versions of the... Read More »

Apple watch and GymKit: how Apple finally made your wrist talk to your treadmill – and why that matters

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Apple Watch users are familiar with how strong its health and fitness features are, helping you to monitor how much brisk exercise you do, how your heart health is doing and helping you to take a minute for mindfulness. Apple announced GymKit earlier in the year, to allow an Apple Watch to exchange data with gym equipment like treadmills, bikes, stair steppers and elliptical trainers. The idea was that though the Apple Watch was good at evaluating much of your active exercise, extra data that a treadmill, say, could glean would add to the Wa... Read More »

South Florida’s Only EMS Fitness And Nutrition Studio Opens Its Doors In Key Biscayne


What was once only possible after years of training at a conventional gym can now be achieved in far less time at our BTrain studio. Miami, FL - BTrain is not an ordinary gym; we are a fitness and nutrition studio that combines fitness training with EMS (Electro Muscle Stimulation) machines and proper nutrition guidance (no restrictions, no diets), allowing you to achieve your goals. This small and personalized studio allows only two members to take part in a session at a time, each with his or her own machine. The best part is that these se... Read More »

Basketball Legend Henry Bibby Champions Homeless Kids with Free Basketball Camps in Los Angeles and Orange County Launching December 17, 2016


1888PressRelease - The former NBA Champion, and Philanthropist, founded Henry Bibby's Star Athletes (HBSA) to provide free high-quality basketball camps, which will create a framework of leadership, self-confidence, and reassurance for homeless and underprivileged children. The first event will be at the Asics Sports Facility on Dec 17 & 18 in Irvine, CA. Los Angeles-Long Beach, CA - Legendary Basketball Coach Henry Bibby is taking his message to the streets: It is unacceptable that 1.4 million U.S Students are homeless and many will not... Read More »



Diluted earnings per share for the quarter were $0.73, up 9 percent driven by strong revenue growth, operating overhead leverage, a lower effective tax rate and a lower average share count partially offset by a gross margin decline and higher demand creation expense in an Olympic quarter. “Fueled by an incredible summer of sport, NIKE delivered strong global growth—and led the industry through disruptive innovation,” said Mark Parker, Chairman, President and CEO, NIKE, Inc. “Q1 also showed how we’re amplifying every category through sports s... Read More »

Tata Power encourages the Indian Olympic contingent through a unique social media campaign


The objective of the campaign is to catalyse conversations around the Olympics by building awareness and creating excitement around the tournament, thereby, generating mass support for the Indian Olympic squad at Rio. The interactive campaign invites people to share their best wishes through posts (text or images) and videos on Tata Power's social media platforms. Ten best messages from the lot would be shortlisted and shared with the Indian squad at Rio, and would be gifted with vouchers. The campaign is spearheaded by ex-Olympian and Tata ... Read More »

Toyota Gets a Kick Out of US Youth Soccer


On-site activities at the National Championship will highlight Toyota Sienna and Highlander through a series of interactive areas that make up the “Let’s Go Play Zone.”  Athletes and their families can test their skills on a customized soccer obstacle course for prizes, share a unique photo on social media, and learn more about the vehicles. The “Let’s Go Play Zone” has been featured at all four US Youth Soccer National Championship Series regional championships, providing Toyota with an opportunity to engage with soccer enthusiasts who trav... Read More »



The Air Trainer 1 and Air Safari, creations of the renowned Nike designer Tinker Hatfield, both released in 1987. The Air Trainer 1, famously worn by John McEnroe, redefined cross-training shoes, while the Air Safari has become a cult classic thanks to unmistakable print detailing on its toe and heel. Meanwhile, Sergio Lozano’s Air Max 95 broke new ground in 1995 with Nike’s first black midsole, forefoot air and its immediately recognizable gradient upper. The Air Max 95, Air Trainer 1 and Air Safari wraps will be spread across 100 Portland ... Read More »



In this role, Jim will be responsible for leading NIKE, Inc.’s technology strategy to support the company’s future growth. Jim most recently served as Chief Technology Officer for The Coca-Cola Company, where he was responsible for creating and executing its worldwide information technology strategy, technology operations, production support and technology engineering across The Coca-Cola Company.  That included providing global leadership across the Coca-Cola enterprise on all technology matters. “Jim is a proven leader with more than 25 ye... Read More »

Puma spring-summer ’16 training collection


Women of today are brave, confident, determined and joyful. Always pouncing, never settling for second. Embodying this attitude are two women who are making headlines in the sports world, PUMA’s running and training ambassadors sprinter Jenna Prandini and fitness trainer Jamie Granger. Prandini, the reigning US 2015 200m Champion, never misses a day’s training, and said, “I need my training gear to be on a par with my intensive regime and the new PUMA Training range delivers just that." Granger, Rihanna’s personal trainer, enjoys training... Read More »

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