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United Colors of Benetton and Sisley focus on e-commerce development with major omnichannel overhaul


Benetton Group is breathing new life into its e-commerce platforms, going live with new online stores for the United Colors of Benetton and Sisley brands. The e-shop has been completely renovated to provide customers with an increasingly immersive shopping experience. The new website, translated into seven languages ​​and available in 24 countries, aims to increase online sales, especially in the United States, where the Group has relaunched the e-commerce project with the objective of consolidating its leadership and increa... Read More »

Sisley chooses innovative artist Aitor Saraiba for a “fiery” live artistic collaboration for the a/w capsule collection preview for Pitti Immagine 2013


In a historic city famous for its crafting of nappa and leathers, Sisley launches its new capsule collection through special window displays dressed, with Saraiba’s hallmark inventiveness, in colourful abstract flames and almost naïve script motifs and drawings. Hecho con Fuego is a live performance that the artist presents in the Sisley store on the evenings of Monday 17 and Tuesday 18 June, when he will personally customise a limited edition of leather accessories with his special effects: red-hot tools, pyrography and incandescent prints. Th... Read More »

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