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The Case of the Missing Fruit – Philips and Rijksmuseum work some magic to inspire healthy living

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Amsterdam, the Netherlands – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, has announced its ‘Dutch Masterjuices’ campaign, in partnership with the renowned Rijksmuseum, to highlight the importance of fruit and vegetable consumption. The healthy living campaign marks the release of a short film which sees still life works of art suddenly appear without its fruit and vegetables in a bold move that creates confusion and surprise with museum visitors. It is estimated that 86% of Europeans don’t eat the recommended fi... Read More »

Rijksmuseum welcomes Rembrandt wedding couple on Saturday 2 July


Early this year the two Rembrandt portraits were bought together by the Netherlands and France, a unique event. From 2 July to 2 October 2016 Marten & Oopjen will have a place of honour alongside The Night Watch. The paintings will then be restored at the Rijksmuseum. Rembrandt painted the marriage portraits of the newly-weds Marten Soolmans and Oopjen Coppit in Amsterdam in 1634, when he was twenty-eight. The portraits, more than two metres high, remained in private hands for almost four centuries. Wim Pijbes, General Director Rijksmuse... Read More »

The Address of Vermeer’s ‘The Little Street’ Discovered

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Pieter Roelofs, curator of seventeenth-century paintings at the Rijksmuseum, said: ‘The answer to the question as to the location of Vermeer’s The Little Street is of great significance, both for the way that we look at this one painting by Vermeer and for our image of Vermeer as an artist.’ The address His new research has enabled Professor Grijzenhout to identify the exact address: it is Vlamingstraat in Delft, at the point where the present-day numbers 40 and 42 stand. Various other addresses in Delft have been suggested over the years, ... Read More »

Obama visits sunny Amsterdam


Prime Minister Mark Rutte and Mayor Eberhard van der Laan received President Obama in the underpass of the Rijksmuseum, along with the museum’s director, Wim Pijbes. After their visit of an hour and a half, President Obama departed by helicopter at around 11:00 from Museumplein. Mayor Van der Laan declared the visit a success: “The visit of President Obama to our city is a real honour. The morning went exceptionally well; Amsterdam, with the Rijksmuseum at centre stage, showed its best side. We are proud of everyone who contributed to this and ... Read More »

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