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BRIGHT Rewards Program Passes 1 Million Members and Expands to California

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As of July 25th, Athleta, Banana Republic, Banana Republic Factory, Gap, Gap Factory, and Old Navy stores in California have joined BRIGHT Rewards, which launched in Atlanta and Dallas/Fort Worth last year. It provides Gap Inc. with another way to reward our customers in addition to our credit card program, and allows customers who may not yet be ready for a credit card to start acquiring points toward future purchase at any our brands. Since the launch of BRIGHT Rewards in October, Gap Inc. is focused on engaging with these loyal customers ... Read More »

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