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MINI launches Peer-to-Peer Car Sharing Trial in Spain

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With the new MINI Sharing app, MINI owners can grant friends, family members or colleagues permission to open and start their vehicle via a smartphone. As part of a pilot project in the Spanish capital, this personal form of car sharing is now being tested under everyday conditions. The peer-to-peer sharing trial is designed for a fleet of up to 500 vehicles. Owners of current MINI models produced since March 2018 will be invited to participate, and their vehicle will be equipped or retrofitted with a MINI Sharing Module that enables access ... Read More »

A special MINI to mark a special occasion. MINI designs an exclusive one-off car for charity to toast the royal wedding

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“As an iconic British brand with almost 60 years of history in the UK, we are pleased to mark the royal wedding with this special charitable gift,” explains Oliver Heilmer, Head of MINI Design. “The MINI Design team has created a one-off MINI Hatch for the occasion. Its specially designed roof graphic combines with 3D-printed personalised interior and exterior details as well as special embroidery to make this a MINI like no other.” The exterior. This unique car is finished in Crystal White. Silver-blue accent strips lend the body a distinc... Read More »

MINI LIVING – BUILT BY ALL. MINI exhibits visionary living concept at the Salone del Mobile 2018

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Architecture encouraging participation. MINI LIVING – BUILT BY ALL extends the underlying themes of MINI LIVING (e.g. making creative use of a small living area) to include the principle of participation. I.e. people, their individual needs and ideas now play a more centre role. “Today’s standardised housing market is limited in its ability to meet the requirements of the individual,” says Oke Hauser, Creative Lead MINI LIVING, explaining the approach behind the installation. “So our MINI LIVING – BUILT BY ALL installation turns people into ... Read More »

The new MINI Folding Bike. Riding pleasure with a twist

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Spring is just around the corner and with it the start of the cycling season; the first warm rays of sun beckon you to explore the great outdoors by pedal power. The new version of the MINI Folding Bike presented by the brand in time for the new season is a true all-rounder that is sure to appeal to design fans and MINI enthusiasts alike. The collapsible two-wheeler can be quickly loaded into any car boot with ease, and provides a flexible, comfortable and contemporary means of getting around. Whether it’s a short ride through town or an excurs... Read More »

Inspirational ideas for little explorers. The kids products from the MINI Lifestyle Collection

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Perfect for encouraging creativity and a sense of curiosity. Every new day brings new adventures. For example, the MINI Kids Craft Set Animals and MINI Kids Craft Set Automotive (RRP €12.00 each) help to bring out the inventive side in youngsters by letting them turn household packaging, such as cardboard rolls or shoe boxes, into a world of toys all of their own in just a few steps. In so doing, the craft sets provide a fun way of nurturing creativity, as well as encouraging children to make responsible use of resources. For those who enjoy c... Read More »

Upgrade for MINI Connected – MINI gets even smarter and more digitally advanced. Launch of a new generation of personalized services

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From March 2018, all new MINI models will be available with the option of a built-in 4G SIM card that will usher in a new era of connectivity. The new digital services it enables will be available in 43 markets worldwide following the launch of the new-generation MINI Connected. This will allow MINI drivers to access a digital world of personalised services designed to make day-to-day mobility and planning even easier – and, in so doing, integrate the MINI seamlessly into their digital lives. The first models to be made available with this n... Read More »

MINI wins “Auto Trophy 2016”: class victory for the original in the premium segment of small cars

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The current MINI model generation is thrilling in day-to-day traffic, impressive on test drives – and repeatedly meets with broad-based approval in public surveys. The latest evidence that demonstrates the popularity of the original in the premium segment of small cars is its success in the “Auto Trophy 2016”. In the readers’ vote organised by automobile magazine “Auto Zeitung”, MINI won the import ranking in the category “City Cars/Small Cars”. The bestseller of the British premium brand stood up to competition from 17 rivals in its vehicle ca... Read More »

BMW Group expands its US premium car sharing service ReachNow to Brooklyn, New York and launches four new mobility services as a pilot

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The BMW Group’s premium car sharing service ReachNow is further expanding its on-demand mobility offer by adding Brooklyn, New York to its operations. With four new add-on mobility services ReachNow will trial a new dimension of customized travel, which will offer customers mobility tailored to their individual needs.   Beginning this year, ReachNow will pilot services, such as enabling customers not only to order a BMW vehicle but also a respective driver. ReachNow will trial the delivery of a specific vehicle at a preferred time an... Read More »

MINI at the Los Angeles Auto Show 2016

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Presenting a world premiere and the latest additions to its model range at the 2016 Los Angeles Auto Show, MINI not only moves forward with the change of generation in its model program but also maintains its advance into the premium compact segment. The new MINI Countryman will be on show in Los Angeles for the first time. This all-round talent offers an impressive increase in interior space, enhanced driving fun, innovative fittings and a refined premium ambience. It is also the first model of the brand to be available with a plug-in hybrid d... Read More »

Driving fun for every occasion: The new MINI Countryman

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As the new generation of the MINI Countryman sees its premiere, the tradition-steeped British brand continues its advance into the premium compact segment. The new MINI Countryman is the biggest and most versatile model in the brand’s 57-year history. Having been completely newly developed, it now reflects considerable advancements in the areas of space, functionality, athletic flair and premium characteristics. The new MINI Countryman (combined fuel consumption: 7.0 – 2.1 l/100 km; combined CO2 emissions: 159 – 49 g/km) achieves its unique ... Read More »

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