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Trainings all over the world: Internationalisation of the BMW and MINI Driving Experience proceeding apace

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During the certification process, BMW M GmbH provides training guidelines, as well as buildings and premises, in order to achieve homogeneous safety and quality standards for the BMW and MINI Driving Experience. Since 1997, the BMW and MINI Driving Experience has been training its instructors according to uniform global standards and testing them in an intensive process at the international BMW Instructor Academy. Only when all the aspects of the certification have been fulfilled is the official seal of quality – “Official Partner of M” – award... Read More »

Electrifying design details. MINI shows initial design sketches of its fully-electric production model – to be presented in 2019

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The initial design sketches will be revealed in time for the Festival of Speed (FoS), taking place on 12 – 15 July in Goodwood, southern England. The MINI stand at the FoS will give visitors the chance to experience the MINI Electric Concept – which offers a look ahead to the brand’s first fully-electric production model – in person. “MINI is an urban brand and the fully-electric MINI the logical next step into the future,” says Oliver Heilmer, Head of MINI Design. “These initial sketches for the fully electrified MINI outline our vision of au... Read More »

BMW Group and Great Wall Motor sign joint venture agreement for MINI electric vehicles in China

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During an event for autonomous and connected driving attended by China’s Premier Li Keqiang and Germany’s Chancellor Angela Merkel in Berlin, the BMW Group and Great Wall Motor committed to found a new joint venture, “Spotlight Automotive Limited”, for the development and production of electric vehicles in China. As well as MINI electric vehicles, the joint venture will also produce electric vehicles for Great Wall Motor. The establishment of the new company is subject to approval from the relevant Chinese authorities and the completion of busi... Read More »

MINI FASHION – FIELD NOTES. MINI and The Woolmark Company present Capsule Collection at Pitti Uomo 94 in Florence

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“Transcending borders” – a guiding theme of MINI FASHION. “Travelling for us amounts to more than just stepping over physical borders, going from A to B; it’s about our experiences and the blurring of the lines between feelings, cultures and perspectives,” explains Sabine Ringel, Creative Lead MINI FASHION. The products of the new Capsule Collection lend form to very personal experiences. All four designers have sourced inspiration from trips to foreign cities – and woven the encounters and stories they’ve picked up along the way into garments... Read More »

MINI launches Peer-to-Peer Car Sharing Trial in Spain

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With the new MINI Sharing app, MINI owners can grant friends, family members or colleagues permission to open and start their vehicle via a smartphone. As part of a pilot project in the Spanish capital, this personal form of car sharing is now being tested under everyday conditions. The peer-to-peer sharing trial is designed for a fleet of up to 500 vehicles. Owners of current MINI models produced since March 2018 will be invited to participate, and their vehicle will be equipped or retrofitted with a MINI Sharing Module that enables access ... Read More »

A special MINI to mark a special occasion. MINI designs an exclusive one-off car for charity to toast the royal wedding

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“As an iconic British brand with almost 60 years of history in the UK, we are pleased to mark the royal wedding with this special charitable gift,” explains Oliver Heilmer, Head of MINI Design. “The MINI Design team has created a one-off MINI Hatch for the occasion. Its specially designed roof graphic combines with 3D-printed personalised interior and exterior details as well as special embroidery to make this a MINI like no other.” The exterior. This unique car is finished in Crystal White. Silver-blue accent strips lend the body a distinc... Read More »

MINI LIVING – BUILT BY ALL. MINI exhibits visionary living concept at the Salone del Mobile 2018

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Architecture encouraging participation. MINI LIVING – BUILT BY ALL extends the underlying themes of MINI LIVING (e.g. making creative use of a small living area) to include the principle of participation. I.e. people, their individual needs and ideas now play a more centre role. “Today’s standardised housing market is limited in its ability to meet the requirements of the individual,” says Oke Hauser, Creative Lead MINI LIVING, explaining the approach behind the installation. “So our MINI LIVING – BUILT BY ALL installation turns people into ... Read More »

The new MINI Folding Bike. Riding pleasure with a twist

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Spring is just around the corner and with it the start of the cycling season; the first warm rays of sun beckon you to explore the great outdoors by pedal power. The new version of the MINI Folding Bike presented by the brand in time for the new season is a true all-rounder that is sure to appeal to design fans and MINI enthusiasts alike. The collapsible two-wheeler can be quickly loaded into any car boot with ease, and provides a flexible, comfortable and contemporary means of getting around. Whether it’s a short ride through town or an excurs... Read More »

Inspirational ideas for little explorers. The kids products from the MINI Lifestyle Collection

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Perfect for encouraging creativity and a sense of curiosity. Every new day brings new adventures. For example, the MINI Kids Craft Set Animals and MINI Kids Craft Set Automotive (RRP €12.00 each) help to bring out the inventive side in youngsters by letting them turn household packaging, such as cardboard rolls or shoe boxes, into a world of toys all of their own in just a few steps. In so doing, the craft sets provide a fun way of nurturing creativity, as well as encouraging children to make responsible use of resources. For those who enjoy c... Read More »

Upgrade for MINI Connected – MINI gets even smarter and more digitally advanced. Launch of a new generation of personalized services

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From March 2018, all new MINI models will be available with the option of a built-in 4G SIM card that will usher in a new era of connectivity. The new digital services it enables will be available in 43 markets worldwide following the launch of the new-generation MINI Connected. This will allow MINI drivers to access a digital world of personalised services designed to make day-to-day mobility and planning even easier – and, in so doing, integrate the MINI seamlessly into their digital lives. The first models to be made available with this n... Read More »

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