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New Lexus “Fast as h” Campaign Clears the Air About Hybrid Performance

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“Our recent consumer research revealed that the greatest barriers to hybrid sales are perceptual,” said Cooper Ericksen, Lexus vice president of marketing. “People believe if they choose a hybrid, they have to compromise on performance, value or styling. The new campaign seeks to prove that hybrids are the very best versions of our vehicles.” The 30-second TV spot, “Cloudy with a Chance of Truth,” can be viewed here. In it, a LC 500h performance coupe maneuvers through an empty gallery space, as it literally and figuratively clears clouds of... Read More »

First-Ever Lexus UX Compact Luxury Crossover Makes North American Debut at New York International Auto Show

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“The first-ever Lexus UX is designed for the modern, urban explorer seeking a fresh, contemporary and dynamic take on luxury driving,” said Chika Kako, executive vice president of Lexus International and chief engineer of the UX. “We designed the UX to appeal to buyers in their 30s who seek not only what is new and exciting, but what is also relevant to their lifestyles.” The UX’s bold and stylish design blends expressive bodywork with a compact size, and its crossover credentials are signaled by its muscular haunches and high beltline. The ... Read More »

Lexus Sport Yacht Concept Honored at Japan International Boat Show

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The one-of-a-kind Lexus Sport Yacht stunned the automotive and yachting worlds when it was revealed in January 2017 at an exclusive media event in Miami by Toyota Motor Corp. president Akio Toyoda along with Yoshihiro Sawa, president of Lexus International, and Shigeki Tomoyama, Toyota Motor Corp. executive vice president with responsibilities including Toyota Marine.The Lexus Sport Yacht concept was conceived by Lexus Design to explore new areas of luxury and active lifestyles.  It was engineered by the Toyota Marine Division and a single runn... Read More »

All-New Lexus UX Crossover Will Highlight the 2018 Geneva Motor Show

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The luxury brand will also host the European premiere of the RX L, a new version of Lexus’ best-selling RX crossover, featuring three rows of seats. This new model provides comfortable accommodation for up to seven people in its cabin, with a flexible seating arrangement that also allows for excellent load-carrying flexibility. The RX L’s versatile interior has been achieved by extending the overall length by 4.3-inches while maintaining the crossover’s stylish, coupe-like profile. In addition, the Lexus LF-1 Limitless concept, first reveale... Read More »

Lexus Returns as the Official Automotive Partner of NYFW: The Shows for the Sixth Consecutive Season

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Lexus will continue its successful #HowFashionTravels campaign this season, providing a fleet of courtesy transportation vehicles for show-goers and industry insiders traversing the official NYFW venue at Spring Studios. This season, Lexus will sponsor a fashion presentation in partnership with Marvel titled, “Black Panther: Welcome to Wakanda.” The presentation will feature one-of-a-kind looks and capsule collections from 10 designers, inspired by the highly anticipated Marvel film, “Black Panther.” The bespoke pieces will be installed in a... Read More »

Lexus Announces Pricing for the New Three-Row RX Hybrid

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The RX 450hL (AWD) will have a starting Manufacturer’s Suggested Retail Price (MSRP) of $50,620* — just $1,550 more than the RX 350L AWD model. Most notably, the new RX 450hL comes standard with second-row captain’s chairs in addition to leather-trimmed seats, driver seat, side mirror and steering wheel memory, and Lexus Enform Safety Connect and Service Connect complimentary for the first 10 years of vehicle ownership. Always Charged and Always Ready Lexus’ history of hybrid innovation goes back to the launch of the world’s first luxury... Read More »

Lexus Releases Extended Version of Super Bowl Spot with Marvel Studios’ “Black Panther”

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The high-impact story in “Long Live the King” revolves around the character of T’Challa in his role as Black Panther recovering stolen vibranium, the mythical ore found only in the Black Panther’s home of Wakanda, and his nearly simultaneous need to represent his country as king at a world leadership conference. The Lexus LS 500 F SPORT is the only vehicle both powerful and luxurious enough to keep pace with a Super Hero and escort a king. With appearances by the country’s elite bodyguards, the Dora Milaje, and unexpected help from Wakanda, “Lo... Read More »

Lexus Carves Out a New Flagship Luxury Crossover with Lexus LF-1 Limitless Concept

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Lexus established the luxury crossover segment two decades ago with the global debut of the RX 300 at Detroit.  It remains the top-selling luxury crossover despite nearly 50 competitors that have since entered the segment. Now, the Lexus LF-1 Limitless concept introduces a new genre of luxury vehicle: the flagship crossover. Combining high performance with unrestrained luxury, the Lexus LF-1 Limitless is a showcase of technology, innovation and the latest evolution of design at Lexus. Like its name, the possibilities for powertrains are l... Read More »

Lexus Taps Fashion Designer Zang Toi for Couture Auto Show Apparel

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Mr. Toi’s collection will feature four custom looks, making Lexus the only brand on the auto show floor with a wardrobe created and handmade for each product specialist for a perfect look and fit. Refined craftsmanship will be conveyed through details such as hand pick stitching on jacket lapels, hand beading and embroidery on each garment. “The Lexus brand stands for unrivaled luxury and an unrelenting approach to perfection and craftsmanship,” said Mr. Toi. “I wanted to instill a sense of haute-couture that is unique to fashion but is a na... Read More »

Lexus RC F GT Concept to Appear at Long Beach

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The RC F GT Concept is a track car positioned between a street-legal RC F production car and the full-bore RC F GT3 racecar that will soon compete in IMSA’s WeatherTech SportsCar Championship.  The GT Concept was developed in parallel with the RC F production car by the Lexus Development Center in Japan with support from the Lexus International Motorsports Group. The car appearing at Long Beach is a further development of the RC F GT Concept that Justin Bell drove to 5th place in the Time Attack class at the Pikes Peak International Hill Climb ... Read More »

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