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Official opening: solar thermal plant supports Göss brewery on the road to CO2 neutrality


A further milestone on this journey was celebrated on 18 September with the official start-up of the new solar plant, which occupies an area of around 1,500 m² and in future will generate part of the heat required for the brewing process in the brew house. Michael Paula, responsible for the Energy and Environmental Technology department and representing Innovation Minister Doris Bures, drew the first climate-neutral beer, and said, "The aim of our research support is to strengthen Austria as a business location. We are supporting Austrian compa... Read More »

HEINEKEN crowns winners of Ideas Brewery Crowdsourcing Platform 60+ Challenge


Tony Dianoff, from Finland, was awarded first place with Fahrenheit +60, a range of beers brewed differently to give great new tastes with a great story to tell. In second place came Nathan Gabriele (USA) with an innovative labeling idea, while Charles McGregor's (Australia) wine-inspired beer recipe was third. The challenge built on consumer insights identified in a previous Ideas Brewery contest earlier this year, and saw creative minds from around the world submit fresh ideas to enhance the drinking experience for the 60+ consumer. The id... Read More »

HEINEKEN introduces new disclosure in earnings release


The key new metrics being introduced are: New volume and financial Group metrics to provide better insight into the contribution of HEINEKEN's joint venture and associate businesses to overall group performance. Group figures are calculated as the sum of all consolidated operations and HEINEKEN's attributable share in joint ventures and associates. New Group figures will be reported for total volume, beer volume, revenue and operating profit (beia). Consequently, the previously reported Group beer volume metric (defined as consolidated beer... Read More »

Heineken and NOC*NSF confirm Holland Heineken House in Sochi 2014


 In Sochi, the Holland Heineken House will open its doors to an Olympic crowd for the 12th time since 1992. And the thirteenth edition is already being discussed: Heineken and NOC*NSF have extended their partnership through to the Summer Olympics in Rio de Janeiro in 2016. On the occasion of this extension, the iconic tulip logo has been redesigned. Gerard Dielessen, Managing Director NOC*NSF:  "We win a lot with sports! And we definitely will win during the Olympic and Paralympic Games at Sochi 2014 and in Rio in 2016. That is why I am deligh... Read More »

Mexican federal trade commission issues resolution on competition in beer market


Cuauhtémoc Moctezuma, HEINEKEN's operating company in Mexico, published the attached news release regarding the CFC resolution. ... Read More »

Welcome to ‘Dropped’, Heineken’s social experiment where only legendary travellers need apply


This is 'Voyage', a new campaign from premium beer brand Heineken® that takes different men from across the world and drops them in remote global locations with nothing but the most basic of supplies and directions. The result is 'Dropped' - a series of episodic adventures following our intrepid explorers on their legendary travel experience. 'Voyage' is the fifth instalment of the Heineken 'Legends' platform, The integrated campaign, which will live on a variety of platforms across broadcast, digital and mobile, will allow consumers to have... Read More »

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