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HEINEKEN: Investing in small-scale Haitian farmers and making a big impact

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The beginning of the harvest season is cause for celebration for small-scale sorghum farmers and for the Smallholders Alliance for Sorghum in Haiti (SMASH). Jointly funded through a public-private partnership between the U.S. Agency for International Development (USAID) and Brasserie Nationale d’Haiti S.A. (BRANA), SMASH partners hosted a harvest celebration on Wednesday July 23 to recognise local sorghum farmers, whose efforts were readily seen in this year’s sorghum yield. SMASH farmers cultivate the land in Thomazeau, situated east of Por... Read More »

Heineken launches @wherenext, an innovative digital ‘compass’ to inspire discovery in cities of the world

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Acting as a social compass, @wherenext reads the pulse of a city by using real-time location-based social activity to show where is hot and guide urbanites to new adventures off their beaten track. The real-time recommendations engine will help consumers answer that eternal night-out question, 'Where next?' The real-time activity will also be provided on a mobile responsive website www.heineken.com/openyourcity for access to all consumers around the world. The new digital platform - developed in collaboration with R/GA London - is a solution... Read More »

Heineken ‘Cities of the World’ campaign to inspire new worldly adventures

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The latest TVC, 'The City', is the seventh film in 'The Legends' series featuring Men of the World who are pushed to discover their limits and go beyond them. Created by Heineken, in partnership with Wieden + Kennedy Amsterdam, its main character embarks on an adventure by following a set of business cards lost by a beautiful woman, Eve, with each card uncovering surprising and hidden venues in his city. The TVC is a reminder to Men of the World that every great city offers an endless adventure within its sky-scraping towers and neon lit street... Read More »

Sustainability Report 2013: HEINEKEN on its way to meet 2020 commitments

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Key activities and achievements for the year include: Reducing CO2 emissions - A key highlight of the year is the reduction of greenhouse gas emissions of 119 kton CO2 in 2013, or almost 2,400 trips around the globe with a fully loaded 30-ton Heineken® beer truck. This result can be attributed to the improved energy efficiency of HEINEKEN's operations (-3.9%) as well as using more renewable energy both through on-site production and the purchase of renewable electricity in breweries in Austria, Belgium, Czech Republic, Hungary, Italy, The... Read More »

David XL Green, the world’s greenest draught system, named Environmental Leader Top Product of the Year 2014

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David XL Green draught system stores and chills the kegs in a fridge directly below the counter so the beer does not have to travel far to the tapping point. This ensures that every beer is served at the right temperature and together with the green fridge this results in a 50% lower energy consumption versus conventional draught systems. Each 20 litre refillable stainless steel keg has a new disposable beer line to avoid potential contamination that may occur with a conventional installation if not cleaned properly. Together, these improvem... Read More »

HEINEKEN invites young adults to “Dance More, Drink Slow” in new global campaign to make drinking in moderation cool

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At the centre of the 'Dance More, Drink Slow' campaign is a new Armin van Buuren track called "Save my Night", which encourages and celebrates moderation during a night out. Available in 42 countries, fans can access the track http://bit.ly/SaveMyNight_SP In 2011, the company launched 'Sunrise', a campaign which brought to life the powerful idea that there are no limits, when you know your limits. It highlighted that by enjoying Heineken in moderation, Heineken's 'Man of the World' has the opportunity to engage with friends, meet new people ... Read More »

HEINEKEN enters into a Public Private Partnership to improve water availability in Ethiopian region of Harar

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The partners that consist of businesses, governmental institutions and NGO's share the goal to improve the long term water availability for urban, rural and industrial consumers in Harar. The signing marks the official start of the project that has been running since April 2013 and will continue until March 2017. Protecting water resources is a key focus area of HEINEKEN's global sustainability programme "Brewing a Better Future". Part of HEINEKEN's 2020 commitments is to aim for significant water balancing by its production units in water-s... Read More »

HEINEKEN renews UEFA Champions League sponsorship

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Heineken® has been an integral partner of the UEFA Champions League since 2005. The sponsorship allows Heineken® to elevate its global status as the world's favourite beer. Last year the UEFA Champions League reached a cumulative audience of more than four billion TV viewers in 220 countries and territories, whilst also continuing to support the brand's growth. The contract renewal sees Heineken obtaining the rights to exclusive UEFA Champions League content, such as Back Stadium Tour and UEFA Champions League Trophy Tour, presented by Heine... Read More »

HEINEKEN unveils THE SUB®

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THE SUB taps into the urban consumers' increasing desire to enjoy a premium draught beer experience in their own home. With the machine comes THE TORP®, a brand new 2 litre keg which completes the system enabling consumers to pour perfect quality, super chilled beers. THE SUB will be rolled out across a number of markets in 2014, starting with France and Italy. It will be sold with Marc Newson designed optional extras including a full serving case, glassware, mats and a skimmer. This will enable consumers to create the quality pour that HEIN... Read More »

HEINEKEN to revolutionise the at-home beer experience with Marc Newson collaboration

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After months of preparation between Marc Newson and HEINEKEN's innovation and design teams, behind the scenes images of the design process have been released, ahead of the new concept global launch next month in the design capitals of the world, Paris and Milan. HEINEKEN's research and development team has been tracking trends and drinking behaviours and found that consumers are looking to enjoy an upscale drinking experience in their own homes. The collaboration with the award winning Newson is designed to address this. He brings with hi... Read More »

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