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Heineken® launches new global responsible consumption campaign


"Moderate Drinkers Wanted" is the third chapter in Heineken®'s ongoing commitment to making moderate drinking cool. 2011 saw the launch of 'Sunrise', a campaign which brought to life the powerful idea that there are no limits, when you know your limits. The second instalment launched in 2014, 'Dance More, Drink Slow', was built around a pioneering partnership with world famous DJ, Armin van Buuren. This new campaign aims to add momentum to the global trend[1] towards moderation[2] and for the first time places women at its heart, empowering ... Read More »

HEINEKEN completes acquisition of a majority stake in leading Slovenian brewer Pivovarna Laško d.d.


A total number of 4,673,941 shares were acquired from a consortium of shareholders representing 53.43 percent of the issued share capital, for a total consideration of EUR119.5m. The closing of the transaction follows fulfilment of all conditions precedent as agreed upon in the Agreement including receipt of the necessary merger control approvals. HEINEKEN will formally announce its intention to make a mandatory takeover offer to all remaining shareholders within the coming 3 business days. ... Read More »

Heineken N.V. realigns ownership interests in Jamaica, Malaysia, Singapore and Ghana


The transaction comprises: HEINEKEN has taken control of Desnoes & Geddes (“D&G”) by acquiring Diageo’s 57.9% shareholding in this company. HEINEKEN now has full ownership of GAPL Pte Ltd (“GAPL”), having acquired Diageo’s shareholding, which was slightly lower than 50%. GAPL owns 51% of the issued share capital of Guinness Anchor Berhad (“GAB”), which is listed on the Malaysian Stock Exchange. GAPL is also the licensee for Guinness and ABC Stout distribution for the Singapore market. HEINEKEN has sold its 20% ownership stake i... Read More »

Holland Heineken® House to be located in the heart of Rio de Janeiro for 2016 Olympic Games


HEINEKEN has organised the national house on behalf of the NOC * NSF at every Summer and Winter Games since the 1992 Barcelona Olympics. The HHH, widely viewed as the best party in town during the Games, showcases and celebrates the Netherlands' culture and achievements, and has become a popular meeting place for thousands of Dutch and international visitors to the Games. Rio de Janeiro represents the 13th time HEINEKEN will open its doors to athletes, their families and friends, media and Olympic fans. The HHH itself will be situated in Clu... Read More »

HEINEKEN and CFAO announce the formation of their new joint venture “BRASSIVOIRE” in Ivory Coast and lay the foundation stone for their brewery


HEINEKEN and CFAO are also laying the foundation stone for their new beer production site today in the presence of His Excellency Prime Minister, Minister of Economy, Finances and Budget Daniel Kablan Duncan and Mr Jean-Claude Kassi Brou, Minister of Industry and Mines, along with other members of the Ivorian Government. This new brewery, incorporating the very latest technologies, will be the first occupant of the new PK24 industrial zone to the north of Abidjan. The two partners will invest 100 billion CFA francs, or around €150 million. T... Read More »

Heineken reveals Spectre TV ad starring Daniel Craig as James Bond, plus world’s first ever selfie from space


Heineken®'s Spectre campaign is the brand's largest global marketing platform of 2015. Spectre, the 24th James Bond adventure, from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the UK on October 26 and in the US on November 6. The Heineken® TVC will be launched mobile-first via Facebook, and will be shown on TV and cinema screens worldwide 24 hours later. Heineken® is the only Spectre partner who has created a TVC starring Daniel Craig. Heineken®'s TVC uses Spectre... Read More »

HEINEKEN enters into partnership with leading U.S. craft brewer Lagunitas


Founded in California in 1993, Lagunitas is estimated to sell c. 1 million hectolitres of beer in 2015 from its two world-class breweries in Petaluma, California, and Chicago, Illinois. A third brewery is currently under construction in Azusa, California. The brewer has a strong track record of growth, with 2012 - 2014 revenue CAGR at 58%. Its other leading brands include A Little Sumpin' Sumpin', Daytime, Pils, Sucks, Hop Stoopid and Maximus. Lagunitas has a nationwide presence in the United States and the brewer has expanded into a number of ... Read More »

HEINEKEN extends football focus with Amstel UEFA Europa League partnership


The announcement sees a welcome return to football for Amstel, one of Europe's leading beers, which has a rich heritage backing elite European football, having previously been a sponsor of the UEFA Champions League from 1994-2005. Walter Drenth, Senior Global Director International Brands at HEINEKEN, commented: "Amstel's previous 11 year partnership with UEFA played a significant role in the brand becoming a truly international player in the global beer market. Amstel has a proud heritage in supporting football at different levels and we ar... Read More »

HEINEKEN increases exposure to high growth markets with inauguration of $60m Myanmar brewery


The opening of the new brewery further expands HEINEKEN's exposure to high growth markets. Myanmar has one of the largest populations in Southeast Asia, with more than 53 million[1] people, rapid urbanization and a fast-growing middle-class consumer base. For the year ending 31 March 2015 the country delivered GDP growth of 7.7%** and is targeting further growth of 8.3%** for this fiscal year. These strong economics and demographics helped drive $8.01 billion*** of Foreign Direct Investment in 2015. The new brewery is located at a greenfield... Read More »

HEINEKEN appoints Publicis global lead agency for Heineken® brand


HEINEKEN will continue with its existing approach of using top in-market creative agencies to develop local platforms within Heineken's global positioning, and for top-spin activities to support the global campaigns. Jan Derck van Karnebeek, Chief Commercial Officer, HEINEKEN, said: "We are delighted to be extending our relationship with Publicis. Over the last two years, the team has produced exceptional results for Heineken®, especially the responsible consumption and Dream Island campaign. The team has consistently demonstrated a strong u... Read More »

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