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The Case of the Missing Fruit – Philips and Rijksmuseum work some magic to inspire healthy living

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Amsterdam, the Netherlands – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, has announced its ‘Dutch Masterjuices’ campaign, in partnership with the renowned Rijksmuseum, to highlight the importance of fruit and vegetable consumption. The healthy living campaign marks the release of a short film which sees still life works of art suddenly appear without its fruit and vegetables in a bold move that creates confusion and surprise with museum visitors. It is estimated that 86% of Europeans don’t eat the recommended fi... Read More »

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