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L’Oreal’s modiface launches long-term augmented reality collaboration with Facebook

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The first experience will be launched by NYX Professional Makeup end of August 2018.  “This deep collaboration is very relevant for ModiFace since it will allow our AR experiences to live on Facebook and be used by millions of consumers across the world. This is a great new way to discover L’Oréal products and brands through very realistic, engaging and meaningful beauty experiences,” said Parham Aarabi, CEO and founder of ModiFace. “People want new ways to experience products and services and Facebook’s Augmented Reality platform can mak... Read More »

Helping People Connect with Local Businesses

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Updating Pages: We’re redesigning Pages on mobile to make it even easier for people to interact with local businesses and find what they need most. For example, you can make a reservation at a restaurant; book an appointment at a salon; or see most recent photos, upcoming Events, and Offers. You can also now see Stories on Pages to get to know the people behind the business. Making Recommendations from your community more helpful: People use Recommendations to ask their communities where to go, where to eat, or where to shop. We’re making tho... Read More »

Testing New Tools and Experiences for Creators

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We’ve been working closely with creators to understand what they need to be successful on Facebook. To support them, we’re focused on three areas: helping them engage and grow their community, manage their presence, and build a business on Facebook. We’re already investing deeply in these areas — like with the Facebook Creator app and Facebook for Creators site we introduced last year. In the coming months, we’ll be testing a range of new tools for creators. We’re still in an experimental phase and will be iterating on these tests in the coming... Read More »

Making it Easier for Organizations and Businesses to Help People during a Crisis

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Today we’re announcing that organizations and businesses can post in Community Help, so that they can provide critical information and services for people to get the help they need in a crisis. We’re beginning to roll out the feature to Pages for organizations and businesses like Direct Relief, Lyft, Chase, Feeding America, International Medical Corps, The California Department of Forestry and Fire and Save the Children and will make the feature available to more in the coming weeks. Enabling organizations and businesses to post in Commun... Read More »

A New Investment in Community Leaders

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Facebook will commit tens of millions of dollars to the program, including up to $10 million in grants that will go directly to people creating and leading communities. In addition, we introduced new tools for group admins and the expansion of our London-based engineering team that builds technology to help keep people safe on Facebook. More than 300 community leaders from across Europe came together today in London including Blind Veterans UK, an advocacy organization that provides practical and emotional support to blind veterans and th... Read More »

Facebook’s alternative news feed might make it more ‘meaningful’ – but it’s all about business

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On the face of it, the decision may seem like corporate suicide. Why would Facebook, one of the world's most powerful companies, deliberately harm engagement with its own product? The answer, critics suggest, may lie beyond Zuckerberg's stated desire to "fix" Facebook, and in fact be a smart business decision. The proposed changes include drastically altering the news feed, filtering posts from publishers so they no longer distract from those shared by friends and family. The Facebook chief executive says this will encourage more "meaning... Read More »

Mark Zuckerberg vows to ‘fix’ Facebook

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Mr Zuckerberg has famously set himself challenges every year since 2009. Facebook launched in 2004. Social media firms have come under fire for allowing so-called fake news ahead of US and other elections to spread. Facebook in particular has been criticised for allowing Russia-linked political ads in the run-up to the 2016 US presidential vote. Mr Zuckerberg said he intended to focus on "important issues", which he listed as "protecting our community from abuse and hate, defending against interference by nation states, or making sure that t... Read More »

Gambling-style apps offered on Facebook without age checks

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The company behind thousands of the UK’s fixed-odds betting terminals (FOBTs) is offering gambling-style apps on Facebook without age checks, prompting allegations that children are being exposed to the risk of addiction. Earlier this month, the industry watchdog warned that more than 60,000 children were either gambling addicts or were in danger of becoming hooked. Experts have warned that games mimicking real-life gambling are the “number one risk factor” for developing a problem later in life. Tom Watson, Labour’s deputy leader, who ha... Read More »

Facebook caves under pressure from governments to change tax structure

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It currently re-routes revenue through its international headquarters in Dublin and attracted criticism in the UK after it was shown to have paid just over £4,000 in tax in 2014. Corporate taxation has become a hot-button topic in the wake of revelations of tax avoidance schemes by multinationals which have led to calls for companies to pay more tax. The company is expected to start paying tax on its local operations across roughly 30 jurisdictions outside the United States including France, Germany and eight other EU countries where Faceboo... Read More »

The four companies that shape our lives

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The four most important tech companies aren’t even just tech companies anymore. They each have embedded themselves in our lives, hugely influencing us by playing to our basic human instincts: from the eternal human search for answers to our need for love. That’s what Scott Galloway, professor of marketing at New York University, argues in his new book, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. He also says that the companies’ deep pockets and massive customer base are what allow the companies to start competing in d... Read More »

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