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Coca-Cola Launches ‘A Coke For Everyone’ with Debut of New Ad Campaign During Big Game

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The ad is the first in a series of national television spots that will air this year to bring to life the brand’s new “A Coke for Everyone” platform. This platform, which will also include social and experiential, is the latest creative iteration of The Coca-Cola Company’s global One Brand strategy, where the company’s namesake beverages, including Coca-Cola, Coca-Cola Zero Sugar and Coca-Cola Life, are united together as a single trademark brand. Directed by Alma Har’el and created by Wieden + Kennedy Portland, “The Wonder of Us” will air d... Read More »

The Coca-Cola Company Announces New Global Vision to Help Create a World Without Waste


The Coca-Cola Company announced today that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030. This goal is the centerpiece of the Company’s new packaging vision for a World Without Waste, which the Coca-Cola system intends to back with a multi-year investment that includes ongoing work to make packaging 100% recyclable. This begins with the understanding that food and beverage containers are an important part of people’s modern lives but tha... Read More »

The Coca-Cola Company Announces Timing of Second Quarter Earnings Release and Investor Conference Call; Announces Plans for November Investor Day


The company also announced it will hold an Investor Day at its headquarters in Atlanta on Thursday, Nov.16, 2017. Presentations will be given by CEO James Quincey and other members of the company’s senior leadership team. In-person attendance for this event is by invitation only.  A more detailed agenda and dial-in information will be provided at a later date. The webcast and presentation materials for these events will be available at A downloadable file will also be available within 24 hours after the ea... Read More »

The Coca-Cola Company Announces Final Results of Consent Solicitation and Tender Offer


Final Results of Consent Solicitation and Tender Offer for the CCR Notes, including the Extended CCR Notes The Offer and Solicitation expired at 5:00 p.m., New York City time, on June 20, 2017 with respect to all CCR notes other than the Zero Coupon Notes due June 20, 2020 and the 8.500% Debentures due February 1, 2022 (collectively, the “Extended CCR Notes”) and expired at 5:00 p.m., New York City time, on June 30, 2017 with respect to the Extended CCR Notes. Today, the Company announced the final results of the Offer and Solicitation fo... Read More »

Summer Sprite™ Cold Lyrics Series™ celebrates cool, crisp, refreshing, lemon-lime Sprite in partnership with Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G


To remind fans how cool, crisp, refreshing and delicious Sprite is during the most scorching days of summer, limited-edition Sprite packaging will display six existing lyrics from a talented roster of artists: Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G. Each artist was chosen by Sprite because of their unique perspective and reputation for staying true to themselves. “Sprite was one of the first brands ever to recognize the power of hip-hop more than 30 years ago. It has always celebrated authenticity and collaborated wit... Read More »

The Coca-Cola Company Nears Completion of U.S. Refranchising Plan with Letter of Intent for Territory in Northeast


The Coca-Cola Company is moving closer to completing the refranchising of its Company-owned territories in the United States, thanks to a new letter of intent involving a significant area of the Northeast. Coca-Cola Refreshments executives Paul Mulligan and Fran McGorry are joining together to form a new bottling company called Liberty Coca-Cola Beverages LLC. They have signed a letter of intent for territories that include metropolitan New York, Philadelphia, most of the state of New Jersey and part of Delaware, plus four production facilit... Read More »

The Coca-Cola Company Announces Cash Tender Offer and Consent Solicitation


The Offer and Solicitation consists of (i) an offer to purchase any and all of 11 series of outstanding notes of CCR (the “CCR notes”) and (ii) a solicitation of consents from the holders of the CCR notes to amend or eliminate certain covenants and events of default applicable to the CCR notes contained in their governing indenture to substantially conform to the covenants and events of default in the indenture governing the Company’s existing unsecured and unsubordinated debt. Approximately $1.7 billion aggregate principal amount of the CCR no... Read More »

Leaders Take on New Roles in Coca-Cola North America


Our entire Coca-Cola North America team should be proud of the results we’ve achieved over the last few years. Collectively, we’ve led CCNA to become the fastest-growing large consumer products business in North America. With the retirement of Hendrik Steckhan, we will now realign our leadership team with the goal of simplifying our structure as we continue to build on our great momentum. Effective immediately, we have made the following changes to the CCNA Executive Leadership Team: Stuart Kronauge will now be Business Unit President of ... Read More »

Coca-Cola brings on Chefs Aarón Sánchez and Roblé Ali to talk Taste, Flavor and Variety of Meal Pairings


Whether coupled with the salty crunch of tacos, the mouthwatering taste of a char-grilled steak, or a freshly made grilled chicken sandwich– a delicious, refreshing Coca-Cola® is the perfect complement to any plate. The recently launched campaign encourages gastronomy aficionados and novice foodies alike to “Serve with a Coca-Cola.” The campaign aims to engage people in their love affair with food and the modern meal experience – from food halls to food trucks. “Serve with a Coca-Cola” features a new documentary-style television commercial t... Read More »

smartwater® and Jennifer Aniston Keep Moving Forward in New Advertising Campaign


The makers of smartwater®, a premium, vapor-distilled water with electrolytes for taste, today announced the release of a new creative campaign with longstanding brand ambassador, Jennifer Aniston. Beginning in Spring 2017, the highly accomplished actor, director, businesswoman and producer will be featured in ads with her indispensable partner, smartwater. The campaign captures four, real-life candid moments of Jennifer Aniston’s forward-moving journey that were captured by noted photographer Tom Munro and feature smartwater as her essentia... Read More »

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