Wednesday, March 20, 2019
Redactor's Choice
You are here: Home / Tag: Cannes Lions 2018

Tag: Cannes Lions 2018

Philips’ “Dutch MasterJuices” campaign scooped two bronze wins at Cannes Lions 2018


With the campaign, Philips partnered with the Dutch Rijksmuseum to highlight the importance of fruit and vegetable consumption in a healthy and balanced diet. “Dutch Masterjuices” addresses the question – would we notice if this important part of our diet was suddenly taken away? The healthy living campaign marks the release of a short film which sees still life works of art suddenly appear without its fruit and vegetables in a bold move that creates surprise with museum visitors. While the seemingly altered art creates confusion, the mis... Read More »

Scroll To Top