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Starbucks Enters Licensing Agreement with SouthRock to Drive Next Wave of Growth in Brazil


Starbucks Coffee Company (NASDAQ: SBUX) today announced that it has entered into an agreement with SouthRock – a leading multi-brand restaurant operator in Brazil – to fully license Starbucks retail operations in the country. The agreement provides SouthRock the rights to develop and operate Starbucks® stores in Brazil. By leveraging its strong market knowledge in commercial real estate, marketing and operations, SouthRock plans to drive long-term growth in a way that creates new opportunities for Starbucks customers and employees, both in exis... Read More »

Rabobank: Brazil’s great latent potential to feed the world


The outlook for the global demand for grains & oilseeds is very promising for the near future, as the dietary shift towards foods with higher protein content in developing countries (particularly China and India) materialises—driven by rising incomes and a growing middle class. Global demand for animal feed is also set to increase. This will boost grain consumption, since grain comprises over 70 percent of conventional feed ingredients. Lacking port capacity and a history of underinvestment in port terminals has, however, remained a key ... Read More »

Multimedia, Inc. Announces Another First: Movie Theater Advertising in Brazil


In the market since 1997, Kinomaxx has an extensive know-how with ideas that offer multiplatform actions to make your brand appear beyond the screen. Kinomaxx operations cover 1,100 movie theaters throughout the country with more than 64 million viewers. Its portfolio includes 51 VIP areas, 8 IMAX screens, and 64DX screens. Kinomaxx delivers advertisers a targeted marketing opportunity in a unique environment with an attentive audience, with multiple consumer touchpoints, and the flexibility of pre-show entertainment or lobby displays. The e... Read More »

World Food Day: the Carrefour Foundation launches its 3rd international collection campaign with the Food Banks


From Taipei to São Paulo – nearly 2000 Carrefour stores are getting involved in 10 different countries The collection will commence in Carrefour Taiwan on World Food Day, and will run until December. Collections will then get under way in Romania on 23 November, with France, Italy, Argentina and China following suite on 27 and 28 November. The campaign will then run in Carrefour Poland from 4 to 6 December, before Carrefour Brazil on 5 December and then Carrefour Belgium from 11 to 13 December. In stores, several hundred volunteer Carrefo... Read More »

Women’s market represents trillion-dollar opportunity for insurance industry, according to study conducted by AXA, IFC, and Accenture


Women may be the largest growth opportunity in the world for the insurance industry By 2030, the insurance industry is expected to earn up to $1.7 trillion from women alone - with almost half coming from only 10 emerging economies1 -, presenting a significant business opportunity for sustainable and inclusive growth, according to a new report released today by AXA, IFC, a member of the World Bank Group, and Accenture. This global report, “SheforShield: Insure Women to Better Protect All”2, analyses the business opportunity the women’s mar... Read More »

Carrefour opens a new hypermarket in Vila Velha in Brazil


Directly or indirectly, the new store has created 470 jobs. 370 store employees have received over 4000 hours of training. As part of its multi-format strategy, Carrefour is expanding in Espírito Santo state. After the recent openings of 2 service stations and an Atacadão cash and carry, the new Carrefour hypermarket in Vila Velha offers its customers yet another format. A “new generation” hypermarket The smartly designed market zone has sections dedicated to meat, fish, bakery, confectionery, cheese, cured meats, ready meals and fruit an... Read More »

GfK: Looks count when buying tech products


In anticipation of a number of new technology gadgets being launched this summer, GfK has released international findings on how important the look and style of a technology product is to consumers, in deciding which one to buy. Across all 22 countries surveyed, one in three consumers (33 percent) firmly agree that look and style is very important, compared to less than one in ten (nine percent) who firmly disagree – and this balance is exactly the same for both men and women. The looks and style of technology products are most important ... Read More »

Carrefour: Tackling food waste – in Brazil as well!


Carrefour is the leading private donor to Food Banks in France and has set up some 800 partnerships with local charities and associations which come and pick up foodstuffs from its supermarkets and hypermarkets every day. The Group is supporting this initiative in 9 other countries, including Brazil, where the "Parceria que alimenta" scheme was set up in 2009. Via this scheme, nearly 143 Carrefour stores which have partnered the 34 Food Bank branches in Brazil donate products which are nearing their expiry dates. These are removed from the s... Read More »

ArcelorMittal continues to support the traditional reconciliation project within children’s camp


This year’s volunteering programme has gathered ArcelorMittal’s employees from Argentina, Brazil, Egypt, Former Yugoslav Republic of Macedonia, Germany, Mexico, Russia, Spain, Ukraine, and the USA. The project aims to develop children’s multicultural skills and teach them to understand and appreciate their ethnically-diverse community which is still healing from the consequences of the conflicts that occurred more than 20 years ago. As well as school activities, adapted to the outdoor surrounding, they also gain useful skills through interac... Read More »

DCNS at LAAD exhibition, Rio de Janeiro, Brazil from 14 to 17 April 2015, Booth U.20 – Hall 2


DCNS signed in 2009 a contract for the Brazilian PROSUB programme. This major contract for DCNS at international level relates to the construction of four Scorpene®-class submarines for the Brazilian Navy and technical assistance with the design of the non-nuclear parts of the first Brazilian nuclear-powered submarine. It includes engineering services for conceptual design provided to the client for the construction of a naval base and new shipyard. To complete this ambitious submarine programme, DCNS joined forces with Odebrecht to form Itagua... Read More »

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