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BMW TrackMan Open: Golf in the digital age with a global and innovative competition for everyone.

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“The cooperation between BMW and TrackMan combines the strengths of two technological leaders in their sectors. In the BMW TrackMan Open, we have worked together to develop a digital golf tournament, which adds a fascinating new facet to the world of golf and will play a role in shaping the sport’s future,” said Christian Masanz, Head of BMW Golfsport Marketing. “The BMW TrackMan Open combines high-tech, digitalisation and networking, and allows amateurs and professionals all over the world to take on an entertaining yet demanding challenge. As... Read More »

BMW at the 15th Auto China Beijing 2018

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The selection of new products on display at the international vehicle fair taking place from 25 April – 4 May 2018 underlines the company’s commitment to the next steps in its electrification strategy, heralds its upcoming model offensive in the luxury segment and celebrates the continued success of the BMW X models. Added to which, the array of world and Asian premieres from BMW shines the spotlight on the huge significance of China as both the world’s largest car market and the production location for a growing number of models from the Bavar... Read More »

BMW Group Digital Day 2018

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Digitalisation is the dominant element in the radical ongoing transformation of personal mobility. It paves the way to a new driving experience, expands the possibilities for enhancing safety and comfort out on the road, and opens up new opportunities for efficient yet customer-focused development and manufacture of vehicles. The BMW Group is systematically forging ahead with digitalisation across all areas. Thanks to its capacity for innovation, not only does it develop cars and motorcycles for the premium segment that stir the emotions, it al... Read More »

BMW continues collaboration with international photography festival KYOTOGRAPHIE

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Unlike most exhibitions, KYOTOGRAPHIE is held not in a single gallery or museum, but rather in various unusual venues around the city. This concept encourages art-lovers to visit unique locations throughout Kyoto, some of them open to the public exclusively for this event. This year, the festival will encompass 15 different exhibitions in 15 fascinating sites, including the basement of an old newspaper printing plant, a former ice factory, a temple and even a wholesale market. Together with CHANEL KK, BMW will present an exciting exhibition ... Read More »

New centre of excellence for autonomous driving. BMW officially opens its autonomous driving campus in Unterschleißheim near Munich

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The BMW Group’s campus for autonomous driving is a state-of-the-art centre of excellence that covers every base when it comes to offering greater capacity for innovation and increased development efficiency – and ultimately securing the company’s future sustainability. 15 months ago, the BMW Group took the decision to pool together its development expertise in the fields of vehicle connectivity and highly / fully automated driving at a single location. The campus, which offers 23,000 square metres of office space with room for 1,800 employee... Read More »

The best BMW dealers in the world. BMW celebrates its dealers with the Excellence in Sales Award

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“2017 was the seventh year in a row where we achieved a new sales record. This consistent success is only possible with strong partners in the dealer organisation,” said Pieter Nota. “Satisfied customers are what we all strive to have. We are all working with the common goal to become even more customer-focused and service-oriented. Today’s winners are setting a great example and the Excellence in Sales Award is our thank-you to them, recognizing their achievement,” he continued. The Excellence in Sales Award is given in six different catego... Read More »

BMW Middle East partners with Art Dubai

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The three-year partnership, in collaboration with AGMC, the official BMW Group importer for Dubai, Sharjah and the Northern Emirates, is the latest initiative in BMW’s long-term arts and cultural engagement. For the past five decades, BMW has been partnering with hundreds of initiatives worldwide in the fields of jazz and classical music, modern and contemporary art, as well as architecture and design. During Art Dubai, Dr. Thomas Girst, Global Head of Cultural Engagement, BMW Group will lead the BMW panel discussion on the topic “Powerplay:... Read More »

The BMW Concept M8 Gran Coupe showcases a new interpretation of luxury for the BMW brand

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“The BMW 8 Series will take over as the new flagship model of the BMW line-up and, as such, combines unsurpassed sportiness and elegance,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The BMW Concept M8 Gran Coupe offers a look ahead to the most exotic and alluring variant of the new BMW 8 Series.” Symbol of a unique understanding of luxury. The BMW Concept M8 Gran Coupe is more than simply a luxury sports car with four doors. It symbolises a new and unique understanding of luxury. “The BMW Concept M8 Gran Coupe is des... Read More »

BMW Group reduces CO2 emissions in Europe again

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“This development clearly shows that our e-mobility strategy is successful. We are adding more electric drives to our vehicle fleet, while also working on fuel-saving technologies for our conventional drives,” said Harald Krüger, Chairman of the Board of Management of BMW AG. In 2017, the BMW Group sold more than 100,000 electrified vehicles. Last year, the BMW Group accounted for more newly registered electrified vehicles (all-electric + plug-in hybrid) than any other manufacturer in Europe, with a share of 21 percent. In the electrified ve... Read More »

BMW.com relaunch: The new digital home of the BMW brand. BMW upgrades central website to a unique and modern storytelling experience

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New content, new formats The new BMW.com is designed to address a broad audience and serves as the central access point for a wide range of different topics from the world of BMW and beyond. The subjects mainly revolve around mobility and lifestyle, ranging from brand-related content to design, innovation and performance, to areas beyond the car, such as lifestyle, culture and travel. There is plenty to explore: articles on electro-mobility, car-sharing and autonomous driving alternate with interesting and entertaining content about urban... Read More »

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