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BMW.com relaunch: The new digital home of the BMW brand. BMW upgrades central website to a unique and modern storytelling experience

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New content, new formats The new BMW.com is designed to address a broad audience and serves as the central access point for a wide range of different topics from the world of BMW and beyond. The subjects mainly revolve around mobility and lifestyle, ranging from brand-related content to design, innovation and performance, to areas beyond the car, such as lifestyle, culture and travel. There is plenty to explore: articles on electro-mobility, car-sharing and autonomous driving alternate with interesting and entertaining content about urban... Read More »

Design for champions: BMW Motorsport reinterprets traditional BMW M colours for the 2018 season

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Light blue, dark blue and red have always been intrinsically associated with BMW on the motorsport scene. As far back as the 1970s, BMW racing cars tasted success on the international stage with the characteristic striped design. Today, the new BMW M8 GTE is just one of the cars that races with the traditional colours in the new design. Bold, modern shapes are derived from the three bars of the BMW M logo with abstracted, high contrast application for maximum visibility at speed. The livery is linked to architectural elements of the car, suc... Read More »

BMW 320d ED fully complies with all legal requirements: German Federal Motor Transport Authority

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Klaus Fröhlich, member of the Board of Management of BMW AG responsible for Development, explained: “As a matter of principle, BMW Group vehicles are not manipulated and comply with all respective legal requirements. Our diesel engines are clean. The public and policymakers can rely on that – and, most of all, so can our customers and employees.” The findings of the latest KBA tests once again confirm what has been repeatedly proven by numerous official reviews conducted by authorities worldwide: The BMW Group has no illegal activities or te... Read More »

The heart of the BMW M8 GTE: The most efficient BMW Motorsport racing engine ever

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With the start of the conception phase for the new GTE engine, the engine designers at BMW Motorsport embarked on their most comprehensive project since the development of the power unit for the DTM comeback in 2012. In total, more than 500 engine design drawings – and another 500 drawings for the powertrain – were created in the following months. The result of that work is the most efficient engine that BMW Motorsport has ever developed, delivering between 500 and more than 600 hp (depending on the specifications of the sporting authorities). ... Read More »

BMW Partners with the Directors Guild of America for the 70th Annual Directors Guild Awards. The BMW 7 Series, BMW i8 and BMW X3 were showcased alongside Hollywood’s biggest stars

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“BMW has a long tradition of supporting creative visionaries across artistic disciplines,” said Uwe Dreher, Head of Brand Communication BMW.  “We are proud to once again partner with the Directors Guild of America to honor some of Hollywood’s most exciting storytellers.” Comedian Judd Apatow hosted the ceremony which was attended by some of the biggest names in Hollywood, including Betty Gabriel, Marcus Henderson, Richard Jenkins, Amy Schumer, Sam Rockwell, and David Hasselhoff. Director and former DGA President Michael Apted (The World I... Read More »

DriveNow becomes wholly-owned subsidiary of BMW Group

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The rapidly growing field of mobility services is one of the cornerstones of the BMW Group’s corporate strategy NUMBER ONE > NEXT, as evidenced by the BMW Group expanding its offering in the areas of on-demand mobility (DriveNow and ReachNow), parking (ParkNow) and charging (ChargeNow) in a sustainable way. The acquisition of the Sixt shares is therefore the next logical step in this strategy, following the acquisition of Parkmobile LLC in early January of this year, a move which made the BMW Group the world’s leading provider of digital par... Read More »

Double victory for BMW at the “Best Cars Award” 2018

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For BMW, the year 2018 begins with a double victory at the “Best Cars Award”. Both the BMW 5 Series and the BMW X1 claim class victories in the latest reader’s poll held by the trade journal “auto, motor und sport”. With first place in the “Upper Midrange” category, the BMW 5 Series was able to repeat last year’s success. The Sports Activity Vehicle BMW X1 asserted itself in the “Compact SUV” class. Moreover, six further current BMW models were able to gain places on the winners’ rostrum in each of their respective vehicle classes. The prizes w... Read More »

Green light for the new spearhead: BMW M8 GTE makes race debut at the “Rolex 24” in Daytona

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The honour of contesting the first race with the BMW M8 GTE goes to BMW Team RLL. Team principal Bobby Rahal’s (USA) crew enters their tenth season with BMW and is set to compete in the IMSA series with two BMW M8 GTE this year. The BMW M8 GTE is the result of BMW’s latest thinking in GT car development and constructed in order to be eligible to compete at Le Mans – something BMW will do this year for the first time since 2011. Where the BMW Z4 GTLM and BMW M6 GTLM raced in the four previous IMSA seasons were derived from GT3 versions of the... Read More »

BMW Group acquires Parkmobile, LLC to become world’s leading provider of digital parking solutions

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With its corporate strategy NUMBER ONE > NEXT, the BMW Group is firmly focused on the mobility of the future and investing heavily in tomorrow’s technologies, including expanding its range of mobility services. With the acquisition of Parkmobile, LLC, the company can better address an essential element of urban mobility: parking solutions. “Up to 30 percent of city traffic is caused by people looking for parking spaces. The acquisition of Parkmobile, LCC makes us the leading international provider of digital parking solutions and means we... Read More »

Rallye OiLibya du Maroc 2017 – Round 10, FIA Cross Country Rally World Cup.

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Rallye OiLibya du Maroc 2017 – Round 10, FIA Cross Country Rally World Cup .   Seven MINI crews to contest Rallye OiLibya du Maroc 2017. Total race distance 2570.5 km of which 1955 km is composed of Special Stage sections. Rallye OiLibya du Maroc desert location is viewed as vital testbed ahead of 2018 Dakar Rally.  Munich. Rallye OiLibya du Maroc is race 10 and the penultimate round of the 2017 FIA Cross Country World Cup calendar. This race is not just the last chance for competitors to shine at one of the most competitive ... Read More »

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