Friday, December 14, 2018
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Putting machine learning into the hands of every advertiser

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In just one hour, we’ll share how we're helping marketers unlock more opportunities for their businesses with our largest deployment of machine learning in ads. We’ll explore how this technology works in our products and why it’s key to delivering the helpful and frictionless experiences consumers expect from brands. Deliver more relevance with responsive search ads Consumers today are more curious, more demanding, and they expect to get things done faster because of mobile. As a result, they expect your ads to be helpful and personaliz... Read More »

An advertising ecosystem that works for everyone

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We removed 100 bad ads per second In 2017, we took down more than 3.2 billion ads that violated our advertising policies. That’s more than 100 bad ads per second! This means we’re able to block the majority of bad ad experiences, like malvertising and phishing scams, before the scams impact people. We blocked 79 million ads in our network for attempting to send people to malware-laden sites, and removed 400,000 of these unsafe sites last year. And, we removed 66 million “trick-to-click” ads as well as 48 million ads that were attempting to get... Read More »

Coca-Cola Launches ‘A Coke For Everyone’ with Debut of New Ad Campaign During Big Game

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The ad is the first in a series of national television spots that will air this year to bring to life the brand’s new “A Coke for Everyone” platform. This platform, which will also include social and experiential, is the latest creative iteration of The Coca-Cola Company’s global One Brand strategy, where the company’s namesake beverages, including Coca-Cola, Coca-Cola Zero Sugar and Coca-Cola Life, are united together as a single trademark brand. Directed by Alma Har’el and created by Wieden + Kennedy Portland, “The Wonder of Us” will air d... Read More »

Multimedia, Inc. Announces Another First: Movie Theater Advertising in Brazil

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In the market since 1997, Kinomaxx has an extensive know-how with ideas that offer multiplatform actions to make your brand appear beyond the screen. Kinomaxx operations cover 1,100 movie theaters throughout the country with more than 64 million viewers. Its portfolio includes 51 VIP areas, 8 IMAX screens, and 64DX screens. Kinomaxx delivers advertisers a targeted marketing opportunity in a unique environment with an attentive audience, with multiple consumer touchpoints, and the flexibility of pre-show entertainment or lobby displays. The e... Read More »

The Advertising Production Club of New York announces Strategic Corporate Partnership with Scodix Ltd.; continues upward momentum with Scholarship program

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The Advertising Production Club of New York (APC-NYC), the leading non-profit New York Advertising industry trade organization, today announces a strategic Corporate Partnership with Scodix Ltd. the leading provider of digital enhancement solutions for the graphic arts industry. Using Scodix SENSE™ technology, creative and design professionals all over the world are applying unmatched, high-quality digital enhancements that make printed products (i.e. packaging, promotional, corporate collateral, yearbooks, albums and annual reports…) uniquely ... Read More »

Great news for companies looking to sell; Graphic Collaboration is now specializing in re-branding

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Creativity gets attention. This talented graphic designer from the heart of Silicon Valley has been asked to re-brand a company and create an eye-catching, responsive website to entice potential buyers. Graphic Collaboration is taking on a new client base and has launched a new website that emphasizes corporate identity make-overs. Many companies have outdated websites that often lack the essential appeal to draw in new customers as well as potential buyers. In this ever increasing age of laptops, smartphones, and tablets, websites must be e... Read More »

HEINEKEN appoints Publicis global lead agency for Heineken® brand

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HEINEKEN will continue with its existing approach of using top in-market creative agencies to develop local platforms within Heineken's global positioning, and for top-spin activities to support the global campaigns. Jan Derck van Karnebeek, Chief Commercial Officer, HEINEKEN, said: "We are delighted to be extending our relationship with Publicis. Over the last two years, the team has produced exceptional results for Heineken®, especially the responsible consumption and Dream Island campaign. The team has consistently demonstrated a strong u... Read More »

Tampa Hydrographics Facility offers a full slate of world-class water transfer printing and custom firearm coating processes

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Tampa-St. Petersburg-Clearwater, FL - Tampa Hydrographic Facility offers and excels at the following processes:  Hydrographic or hydrodipping water-based printing Duracoat KG Gun Kote Cerakote We work with customers from across Florida and the United States, designing and applying customized dip applications for a wide range of motor vehicles and marine vessels as well as a variety of handguns, rifles and other firearms. As long as it is constructed of plastic, metal or wood, Tampa Hydrographic Facility can imprint a design with... Read More »

Custom Design Hydrodip Studio for automotive, motor sports and firearms now open in Pinellas County

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The company's showroom and design studio is now open in Pinellas County for phone and walk-in estimates and orders. Founded by Tony Mittelstaedt, Tampa Hydrographics Facility offers a state-of-the-art, one-stop shop for this revolutionary procedure guaranteed to draw attention and praise. Tampa Hydrographic Facility provides two separate services - water-based hydrographic dipping or printing for automobiles, marine vessels, all-terrain vehicles, golf carts and more and professional Duracoating, KG Koting and Cerakoting for firearms and m... Read More »

GfK: Second screening: Latest findings

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Second screening is changing the way we engage with - and respond to - advertising, according to the latest data from GfK’s Connected Consumer research. Almost two thirds (64%) of people have used a second device when watching TV. Of these second screeners, almost four in 10 (38%) would like TV ads to be targeted to them, and one quarter (24%) would like to be able to buy products they see advertised at the same time from another such as a smartphone or tablet. So what is our relationship with the second screen, and how might it change viewi... Read More »

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