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Adidas recruits all of the famous people to feature in their new campaign

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Selena Gomez had her own collection back in 2015. Karlie Kloss has been the face of Stella McCartney’s line for ages.  Gareth Bale was the poster boy for Adidas Football. But the brand has stepped up its influencer game of its latest ad. Because they’ve got every famous person ever to launch their new ‘Calling All Creators’ campaign. Adidas prides itself on being driven by creatives – artists, designers, musicians, and so they’ve put together an all-star cast which includes a load of them and some of the world’s best sportspeople. Just look at ... Read More »



STRONG TOP- AND BOTTOM-LINE PERFORMANCE IN Q2 Revenues from the company’s continuing operations increased 19% on a currency-neutral basis and 20% in euro terms to € 5.0 billion. The company’s operating profit increased 18% to € 505 million in the second quarter of 2017 (2016: € 429 million) despite the one-time gain of around € 70 million related to the early termination of the Chelsea FC sponsorship that was included in the prior year’s quarter. The operating profit improvement was driven by a higher gross margin as well as operating expense ... Read More »

Adidas and Porsche Design collaborate for limited edition football boots


The product is a limited edition football boot. It is evident that the design of the boot is inspired by Adidas’ Copa Mundial boot, blended in with the design approach of Porsche. It’s called the Adidas Porsche Design Sport X Football and throws some hints at a design inspiration from the silhouette of the 911. It also sports a Kangaroo leather upper for a soft feel each time it comes in contact with the ball. The ventral portion is lined with studs that offer the traction on the field that’s good enough to match that of a supercar. The s... Read More »

Adidas group increases 2016 financial outlook


Group revenues increased 22% on a currency-neutral basis and 17% in euro terms to € 4.8 billion. As a result of a higher gross margin as well as operating expense leverage, Group operating profit increased 35% to € 490 million in the first quarter of 2016 (2015: € 363 million excluding goodwill impairment losses). Consequently, net income from continuing operations increased 38% to € 350 million (2015: € 255 million excluding goodwill impairment losses). Basic earnings per share from continuing and discontinued operations amounted to € 1.75 in ... Read More »

Supervisory board of Adidas AG proposes enlarging supervisory board


At its regular meeting today, the Supervisory Board of adidas AG decided to ask for shareholders’ approval at this year’s Annual General Meeting to amend the company’s Articles of Association. The Supervisory Board proposes to increase the size of the Group’s governing body from currently twelve to 16 members. Due to parity codetermination, two of the additional Supervisory Board members have to be elected by the shareholders of the Group. The Supervisory Board has nominated Mr. Ian Gallienne, Co-Chief Executive Officer of Groupe Bruxelles Lamb... Read More »

Adidas Gamedayplus take extensive look at the ACE 16+ PURECONTROL with Koke, the F2 Freestylers and a trip to adidas HQ


Since the launch of adidas ACE 16+ PURECONTROL last month, the world has been talking about the world’s first high performance laceless boot. Today adidas Gamedayplus launched its latest episode with appearances from Spanish midfield star Koke, YouTube sensations the F2 Freestylers and a visit to adidas HQ to speak to one of the masterminds behind the product, Sam Handy. ... Read More »

Adidas Gamedayplus visits the Bernabeu in Real Madrid Special


The episode features some of the club’s most influential defensive players – with Keylor Navas, Marcelo and Alvaro Arbeloa starring – and a chance to win a Finale Milan, the Official Match Ball for the UEFA Champions League knock-out stages and final. First to feature in the episode is Madrid left-back Marcelo who showcases his skills on the basketball court alongside players from the club’s basketball team, before discussing what it means to play for one of the world’s biggest clubs. Next up, Arbeloa tells Gamedayplus what it’s like to p... Read More »

Adidas expands its Boost franchise in tennis with two new silhouettes


The Barricade 2016 Boost is the weapon of choice of Jo-Wilfried Tsonga. It's the perfect shoe for players looking for more energy return in their footwork, while maintaining superior stability. Equipped with an extremely durable outsole, the Barricade 2016 Boost delivers incredible traction in every direction. Its Boost Capsules are responsible for an unparalleled responsive energy return that allows you to go all out at every single point. The women's adidas by Stella McCartney Barricade Boost is designed by long-term adidas partner Stella ... Read More »

Adidas Celebrates Jesse Owens with Black History Month Collection

The facts are simple, Jesse Owens was the most famous track and field athlete of all time, and in 1950 when the Associated Press conducted a poll to determine the greatest track and field athlete of the first half of the 20th- century, the results didn't even come close - Owens by a landslide. Raised in Ohio with Alabama roots, it was in the span of 45 minutes on one single afternoon on May 25, 1935, at the Big Ten Championships in Ann Arbor, Michigan that Owens electrified the sports world with the greatest one-man, one-day performance the ... Read More »

Adidas Reveals Full Details of Laceless Boots

Now, the boot that dominated headlines is ready to dominate pitches and boss everyone. The ACE 16+ PURECONTROL, the world's first high performance laceless football boot, will be worn on pitch by the likes of Mesut Ozil and Ivan Rakitic from January 23rd. A limited number of the ground-breaking boots will be available to the public in adidas flagship stores in Paris, Marseille, London, Barcelona and Manchester, and in selected retail partners. The reveal of the prototype boot had football fans speculating about the technology behind adida... Read More »

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