- To further accelerate the growth of its new business ventures, Sony Corporation ("Sony") today launched "Hatsuhiko," a test marketing platform designed for markets outside Japan and tailored for internal startups nurtured within its Seed Acceleration Program ("SAP").
For the Japanese market, in July 2015 Sony launched First Flight™*1, a platform offering crowdfunding and e-commerce services to enable startups and customers to share their ideas and inspiration (“co-vision”) and then jointly bring those ideas to fruition (“co-creation”). First Flight has been a driver for startups to establish a strong foothold in Japan, as seen in the case of the wena™ project*1. This project uniquely brings to life the concept of “wearing electronics naturally,” and after garnering record-setting support in Japan during its crowdfunding campaign, it is now successfully developing its business further.
Just as the name “Hatsuhiko” (Japanese for “first flight”) implies, the platform is meant to provide the startups from SAP their first opportunity to take flight and travel beyond Japan’s shores to the doors of customers overseas. Following the trajectory of First Flight in Japan, Hatsuhiko will support the continued growth of these projects by providing a new platform for “co-vision” and “co-creation” with customers around the globe.
While being test marketed in Europe on Hatsuhiko, MESH will also be exhibited at Mobile World Congress 2017 in Barcelona. You can find it at the Sony Mobile Communications booth from February 27 to March 2 (local time).