- Modern design, clear navigation, more video content RTL Group, the leading European entertainment network, goes live with a new corporate website today. The re-launch is accompanied by a marketing campaign with the tagline Experience the world of RTLGroup.com – Facts. Figures. Global Entertainment.
- RTL Group
The new website has been designed to meet the needs of users in the digital world. It therefore has improved usability, is responsive, and includes more visual material. More specifically, the website’s layout has undergone a complete makeover and has been optimised for all devices and browsers. The flat design enables fast loading times, while a clear, streamlined navigation structure guides users through the world of RTL Group. The new site’s prominently placed videos and emotive pictures highlight multimedia content, current news and stories from RTL Group and its subsidiaries. In addition, RTL Group’s Twitter feed (@RTLGroup) can now be followed on the homepage.
The website features comprehensive information about RTL Group’s operations, strategy, management and history. Under careers, interested users can get information about various ways to join RTL Group – and of course the latest job opportunities around the globe. A new, interactive world map shows RTL Group’s global footprint and directly guides to open job positions in the various companies. Another main navigation point pools all information on RTL Group’s diverse corporate responsibility activities.
Following the increased free float and RTL Group’s inclusion in the M-Dax index, the investors navigation point has been expanded significantly, while the media section contains all the information that is relevant for journalists: press releases, photos, financial reports, video footage and company presentations.
“As a leader across broadcast, content and digital, we aim to showcase everything that distinguishes RTL Group and its companies on our corporate website. Its modern design and focus on large images and video content emphasise what lies at the heart of our business – entertainment and information, creativity and innovation,” says Oliver Fahlbusch, Senior Vice President Corporate Communications & Marketing at RTL Group.
The new website was realised by RTL Group’s Corporate Communications & Marketing department. Andreas Meier (Communications Manager) headed the project. The design was completely developed in-house by Fabien Culot (Creative Design Executive), with the support of Olivier Cros (Senior Graphic Designer).