- The House brings the nostalgia of the record store to the digital age and leads to GRAMMY night when Masterpass will unlock special offers for $1 during the live broadcast
To build excitement for Music’s Biggest Night®—the 59th Annual GRAMMY Awards®, the Masterpass #ThankTheFans House will take up residence at Gibson Brands Sunset (formerly Tower Records), delivering a one-of-a-kind experiential record store with interactive music experiences for all fans. Masterpass users will have exclusive access to shop for rare and unique vinyl for just $10*, as well as early access to intimate evening performances. This builds to the excitement of GRAMMY night where Mastercard will unlock special offers for those tuned in to the live broadcast that can be taken advantage of with Masterpass for just $1.**
“Music is a passion that transcends geographic and demographic boundaries and Mastercard wants to celebrate the music fan in all of us by delivering something truly unique with #ThankTheFans,” said Raja Rajamannar, chief marketing and communications officer at Mastercard. “Music is just the first place you’ll see us deliver this platform as we set out to thank fans across their passions, celebrating the events and experiences that bring us together.”
Masterpass #ThankTheFans House
With vinyl record sales at an all-time high, Masterpass is helping to connect music fans with what they want most. The Masterpass #ThankTheFans House takes over the iconic Sunset Boulevard locale from Thursday, February 9ththrough Saturday, February 11th. Fans are invited to experience the record store for the digital age which focuses on bringing people together to experience what they love most about music.
From 12 to 5 p.m. PT each day, visitors can test their hand behind the turntables, rock out with Gibson Guitars, step into a recording booth or cozy up to a Vinyl Me, Please curated listening station with a friend. Masterpass users will have the exclusive opportunity to purchase hard-to-find vinyl for just $10 and may even get a Priceless Surprise. All proceeds from the vinyl record sales will be donated to MusiCares.
Mastercard cardholders will have exclusive access to intimate live performances by GRAMMY Winners and/or Nominees each evening, including:
|Thursday, February 9:||· KCRW’s Music Director and cultural influencer Jason Bentley presents Dance Active: Music as a Uniting Force at the Masterpass #ThankTheFans House with special guests|
|Friday, February 10:||· Best New Artist GRAMMY nominee Anderson .Paak & The Free Nationals perform presented by Billboard and Mastercard|
|Saturday, February 11:||· The FADER and Mastercard present a must-see line-up|
For additional details visit www.priceless.com/LA.
Masterpass #ThankTheFans During GRAMMY Awards Broadcast
#ThankTheFans continues on Music’s Biggest Night – GRAMMY Sunday with Masterpass will unlock special offers for $1. Every time an award is presented, Masterpass will unlock a special offer for $1. Get movie tickets, designer fashions or even a trip to next year’s GRAMMYs. And when an artist thanks their fans during an acceptance speech, Masterpass will unlock even more special items.
Be sure to sign up for Masterpass at masterpass.com/GRAMMYs and follow Mastercard on Twitter at @Mastercard to watch for announcements all night long. The 59th Annual GRAMMY Awards will be broadcast live on CBS, Sunday, February 12 at 8 p.m. ET/5 p.m.
A MASTERPASS to Your Everyday Passions
Masterpass is a digital payment service from Mastercard that enables consumers to look no further than their own trusted bank to make fast, simple and secure digital payments – across devices and channels – anywhere they want to shop: online, in-app, and in-store using contactless technology. From everyday purchases to memorable experiences, Masterpass makes shopping easier than ever leveraging the most advanced methods of payment security available today. For more information on Masterpass, visit www.masterpass.com.
Mastercard, www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers, and recording professionals dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Recording Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @RecordingAcad on Twitter, “like” Recording Academy / GRAMMYs on Facebook, and join The Recording Academy’s social communities on Google+, Instagram, Tumblr, and YouTube.
GRAMMY®, GRAMMY Awards ®, GRAMMY Celebration ® and the gramophone logo are registered trademarks of The Recording Academy® and are used under license ©2017 The Recording Academy
About The FADER
Launched in 1999 and founded by Rob Stone and Jon Cohen, The FADER is an award-winning, ahead-of-the-curve music, style, and culture publication and the unofficial guide to what’s next in music. Led by President and Publisher Andy Cohn, The FADER is credited with giving early exposure to top artists including Kanye West, Bon Iver, Kendrick Lamar, Outkast, The Strokes, Drake and The White Stripes. The FADER brand has expanded in innovative ways, providing a cross-platform reach across print, digital, mobile, social media, and experiential realms, including the flagship live music event, The FADER FORT, in New York and Austin, that presents some of today’s most innovative programming and emerging artists to fans.